I’m writing this post in Kansas City where I presented at the Philanthropy Midwest Conference on How Mobile is Changing Nonprofit Fundraising and Marketing.
I put a lot of work into this presentation, as I really wanted to share some useful advice with my listeners on how to get started with mobile. I had four main suggestions to get nonprofits started on mobile NOW without going broke or crazy.
- Mobile starts with you. I bet you own a smartphone but what do you use it for besides email, music and Angry Birds? I use mine to track the analytics of my blog and e-newseletter, to pay bills and deposit checks, to buy my Starbucks latte, to unlock discounts in QR Codes, to make to-do lists, to sign contracts and invoice clients. The list goes on and on. My point is that you can you yell “Charge!” in the mobile revolution when you’re spending most of your time on a desktop.