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4 Ways Nonprofits Can Get Started with Mobile (and 4 Ways They Shouldn’t)

Written on October 24, 2012 in Cause Practices
0 Comments

I’m writing this post in Kansas City where I presented at the Philanthropy Midwest Conference on How Mobile is Changing Nonprofit Fundraising and Marketing.

I put a lot of work into this presentation, as I really wanted to share some useful advice with my listeners on how to get started with mobile. I had four main suggestions to get nonprofits started on mobile NOW without going broke or crazy.

  1. Mobile starts with you. I bet you own a smartphone but what do you use it for besides email, music and Angry Birds? I use mine to track the analytics of my blog and e-newseletter, to pay bills and deposit checks, to buy my Starbucks latte, to unlock discounts in QR Codes, to make to-do lists, to sign contracts and invoice clients. The list goes on and on. My point is that you can you yell “Charge!” in the mobile revolution when you’re spending most of your time on a desktop.

    2. … Keep reading

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Cause Marketing for Credit Unions

Written on October 5, 2012 in Cause Marketer's Journal
1 Comment

Thanks to everyone who attended my session at the Open Thinking Summit in Aurora, Colorado. It was a pleasure to speak to all of you.

As promised, here are a list of resources that will enhance your learning from yesterday’s talk.

What is Cause Marketing

(Re)Defining Cause Marketing. This post will link you to plenty of other useful content.

Benefits of Cause Marketing

2010 Cause Evolution Study. This important study from a leading cause marketing agency in Boston builds a very strong case for cause marketing from just about every angle possible.

Choosing the Right Cause

How to Choose a Cause for Cause Marketing. This post elaborates on what I spoke about and uses the example of Massage Envy and Arthritis Foundation

I also spoke of a very successful program by Menchies Frozen Yogurt to benefit MDA.

Cause Marketing Tactics

Anatomy of a Pinups. Pinups are a basic but effective tactic for getting started with cause marketing.… Keep reading

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What Condoms Can Teach Causes About QR Code Marketing

Written on March 5, 2012 in Cause Marketing QR Codes
3 Comments

You gotta love this QR code marketing program from Planned Parenthood of Greater Northwest. They distributed 55,000 condoms to colleges in western Washington state with QR codes that when scanned went to a sex checkin site called Wheredidyouwearit.com.

During National Condom Week this month (they really have a week for everything, don’t they?), the site had 65,000 visitors and 4,500 check-ins.

In addition to being a successful program, this QR code promotion has some lessons for causes that want to use these popular black and white mazes for marketing.

Your QR code landing page needs to be mobile friendly. Planned Parenthood’s mobile page is well designed and keeps the mobile user in mind. QR codes link to web pages that need to be optimized for the tiny screen. That means your content needs to be visible without the need to pinch or expand the screen. You also have to keep images to a minimum, avoid things like Flash, which doesn’t run on Apples’s iPhone, and avoid form fields that look more like a crossword puzzle.… Keep reading

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Why and How Nonprofits Should Use Pinterest

Written on January 3, 2012 in Cause Marketing & Social Media
29 Comments

Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! 

One site I’m committed to spending more time on in the new year is the virtual pinboard Pinterest. It’s easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. 4,000 percent in six months!

The heavy presence of women 25-44 on Pinterest is what distinguishes it from other new social media platforms, which are generally populated by men 18-24. Here’s a site that already has the audience everyone wants: women and moms who make most of the household buying decisions.

I think most people jump on Pinterest for the same reason I did. They want a place to easily organize images and display them all in one place. No more looking at pictures one at a time. No more digging through tabs to find the album you’re looking for. It’s all right there.… Keep reading

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The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Written on December 27, 2011 in Capplause
2 Comments

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. In short, these programs inspired me and made me proud to be a cause marketer.

I hope they do the same for you! If you know of other local programs that should be added to my list – good or bad – include them in the comments section of this post. Also, I’m looking for some great cause marketing promotions to include on my cause marketing page on Pinterest!

Program: Peapod Virtual Food Drive for The Food Bank for New York City

Location: New York City

Details: Customers can create their own virtual food drive and invite friends, relatives and co-workers to support it.

Why it’s on the list: I love online cause marketing when I can find it.… Keep reading

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