The Cause Marketing Fundraiser Matrix
One of the most persistent questions I get from my readers is: "Which cause marketing fundraiser is the best?"
It's not always an easy question to answer because it depends on your business partner. While pinups, register programs, donation boxes and are great fundraisers for retailers and other B2C businesses, they won't work for an accounting firm. You'll need a different fundraiser!
Still, it's helpful to be clear on which cause marketing fundraisers raise the most money and are the easiest to execute. It's also good to know which fundraisers are lucrative but harder to execute, etc.
That's the goal of The Cause Marketing Fundraiser Matrix!
The matrix will help you prioritze on which types of fundraisers to focus. It might also encourage you to consider a fundraiser you haven't tried before.
Remember, the matrix is highly subjective. For example, "Shopping Fundraisers" appear in the hard and unprofitable quadrant because their success hinges on the nonprofit’s ability to drive supporters into the business. Unless you have a very large, loyal group of supporters, raising money with a shopping fundraiser will be difficult and probably not worth the time and effort.
If you're looking for more information on any of the listed fundraisers:
- Type in the name of the fundraiser into the search bar on my blog and you'll find some suggested posts.
- Visit my Pinterest boards to see examples of each fundraiser.
- Pick up my book Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits. It includes all the fundraisers on the matrix (and a few I didn't include).
I would love to hear your comments and suggestions!
