Red Cross Launches First Badge for a Cause on Foursquare

This is exciting and a bit surprising that the American Red Cross is the very first charity to launch a badge on Foursquare. I had the same question as Philanthropy.com: is this really the first Foursquare badge for a cause? If you know of any others let me know.

Getting the badge is a little tricky. But I like that because it makes Foursquare users work for it!

This is what the ARC blog says on getting the badge:

Well, you’re going to have to be at a blood donor site to find out. If you have a smartphone and are not yet a foursquare user, you can sign up using the directions. Next time you’re donating blood, be on the lookout for the instructions to get your badge!

I'm curious how challenging it was working with Foursquare to get the badge. Wendy Harman, director of social media at American Red Cross, commented on Philanthropy that she requested the badge from Foursquare several months ago.

Three to seven months for a badge for one of the largest and most visible nonprofits in the country. How long will it take to get a badge for a regional or local cause?

For now, you might want to stick with some of the strategies I outline here.