The gang over at For Momentum had a great post yesterday on a new cause marketing program that Better Homes and Gardens is launching on their website this fall.
Of course, I’m a self-professed Halloween junkie (along with David Neff) so I love stuff like this.
Every fall, pumpkins and pumpkin stencils are the most popular content on BHG.com. This year — for the first time ever — Better Homes and Gardens is tapping into the popularity of its stencils to support five nonprofit partners, including For Momentum client Rebuilding Together.
This cause marketing program includes both message promotion and action-triggered donation components.
BHG projects that the Carving for a Cause campaign will generate nearly 23 million impressions (both in print and online) for its five nonprofit partners. In addition to the awareness campaign, a $2.00 donation to the charity will be made for each stencil downloaded, up to a maximum of $5,000 per charity ($25,000 total).
This is a great cause marketing program to kick-off the Halloween season. Do you know of others? Please share them with me!
I came across this appeal at my local Whole Foods Market. These types of cause marketing promotions are common at Whole Foods. I call them passive cause marketing because they don’t involve an ask from the cashier, unlike active cause marketing.
The signage is strategically placed right where you swipe your credit card.
This is the first time I’ve seen a QR code at the register at Whole Foods. As I’ve explained before, QR codes are a good idea. They allow consumers to better connect with the causes they support at the register.
Unfortunately, this QR code is not in a great spot. You see it but you don’t have time to act on it! I didn’t have time to get my smartphone out and scan the QR code. A better idea would be to include it on the shopper’s receipt as well.
Nevertheless, it’s good see QR codes expanding their reach. Do you have other examples to share with me?
More Information: Page: 11 – 12, 120 -122, 287 – 288, Cause Marketing for Dummies
FYI: My wife got the grandinroad/Frontgate catalog and they had a QR code on the back that linked readers to something different, relevant and interesting. Scan it and see for yourself!
We all saw the good and bad of Shark’s during Discovery’s Shark Week. But even on their worse day sharks don’t deserve this: tens of millions are killed every year for nothing but their fins.
It’s just not fair. Worldwide there are only a handful of serious, but very well publicized, shark attacks on humans.
Seems like the bloodbath is on our hands, not on their teeth.
Bath and body product maker LUSH is sinking their teeth in to the problem with a shark fin soap that I plan to terrorize my kids with in the bathtub.
All proceeds benefit Shark Savers, an organization committed to saving these toothy predators – let’s hope the ones that eat obnoxious Yankee fans and guys that wear speedos on the beach. If so, God bless their work.
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