Ad Age: Marketers, Nonprofits Grapple With Definition of Cause Marketing  Great piece here from Brian Powell (Twitter id: @goodconcepts) that really contributes to the discussion that Professor Eikenberry launched and I continued on my blog with Defending Cause Marketing and Cause Marketing Defended. Now What? Please read Brian’s piece, tell your friends and leave a comment at Adage!

Also, Brian wins a Tide Loads of Hope tee for meeting the challenge I set forth in “Cause Marketing Defended.” He tackled a thorny issue confronting cause marketing. Great work, Brian! Take on your own issue with cause marketing and win your own tee! 

• Twitter Marketing: Why You Don't Need to Mass Follow Twitter Users
  Great post for nonprofits to read as they approach how they should use Twitter. Of course, nonprofits think they need to follow everyone, but that's that may not be the strategy that will help them use Twitter effectively.