Ad Age: Marketers, Nonprofits Grapple With Definition of Cause Marketing  Great piece here from Brian Powell (Twitter id: @goodconcepts) that really contributes to the discussion that Professor Eikenberry launched and I continued on my blog with Defending Cause Marketing and Cause Marketing Defended. Now What? Please read Brian’s piece, tell your friends and leave a comment at Adage!

Also, Brian wins a Tide Loads of Hope tee for meeting the challenge I set forth in “Cause Marketing Defended.” He tackled a thorny issue confronting cause marketing. Great work, Brian! Take on your own issue with cause marketing and win your own tee! 

• Chicago Cause Marketing Forum Tweetup
  If you're planning to attend the Cause Marketing Forum Conference this coming Wednesday & Thursday, there's a Tweetup planned for Wednesday night. Some great cause marketers will be there, including @scottyhendo and @michael_hoffman who are leading a session on social media and cause marketing on Wednesday. Hope to see you there!

• Twitter Marketing: Why You Don't Need to Mass Follow Twitter Users
  Great post for nonprofits to read as they approach how they should use Twitter. Of course, nonprofits think they need to follow everyone, but that's that may not be the strategy that will help them use Twitter effectively.

• Church's Pays to Play on Twitter – Adages – Advertising Age
  How one for-profit is using social media to help others–and itself.

• How To Create A Powerful And Engaging Facebook Page
  Great reference for nonprofits!

…I just need to check out one more site…

We were all nine years old once, and still remember that the month of October means Halloween. That’s it. October served no other purpose in our nine-year-old minds other than dragging our parents around town dressed as a Ninja Turtle or Strawberry Shortcake (in exchange for mountains of candy, of course.)

Today’s young tricksters have something else to look forward to in October – Boston Medical Center’s Halloween Town – two days of family-fun activities, trick-or-treating, games and giveaways at the Seaport World Trade Center on October 25 and 26. All the proceeds go to benefit the BMC’s Kids Fund, so it’s fun for a good cause.

And now you have the opportunity to make an even bigger difference-by clicking here and donating $5, you can sponsor a ticket for an underprivileged Boston area child to attend Halloween Town, who otherwise wouldn’t be able to afford to go. And to reward your generosity, we’ll give you $10 in driving credit so everyone wins!

• OfficeMax and Adopt-a-Classroom Team-up.  Team up to end teacher-funded classrooms.  A great example of putting corporate dollars and volunteers to best use.
• A Small Change Fundraising Blog.  Jason answers the question we all have been asking–with a new and improved look!