Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
In this episode of CauseTalk Radio, Megan and I talk with Carol “The Mother of Cause Marketing” Cone about a new study Edelman has just released on the state of cause and social purpose in the world.
We also ask Carol the question we all want the answer to: How did she get the title Mother of Cause Marketing?
I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.
Resources
2012 Edelman GoodPurpose Study
Sustainability, Purpose, Citizenship, CSR, Shared Value: Don’t Get Stuck on the Name… Continue the Journey! [Huffington Post]
Joe’s two thumbs up review of Carol’s Book: Breakthrough Nonprofit Brands
Edelman Business + Social Purpose is hiring at all levels and worldwide. Carol encouraged interested candidates to email her directly at carol.cone@edelman.com. Or check out the career section at Edelman.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
In this episode of CauseTalk Radio, Megan and I talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. We discuss having separate mobile strategies for smartphones and tablets, and some interesting new research on the connection between emotion and mobile ads.
Tonia also walks us through a new contest being sponsored by Atlantic BT that will give one lucky nonprofit a mobile makeover worth $25,000!
I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.
Resources
Atlantic BT Contest Site
Making People Cry Isn’t a Good Nonprofit Mobile Strategy
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
In this episode of CauseTalk Radio, Megan and I talk to Chad Royal Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing platform Imbornto (I’m Born To).
This is an interesting new endeavor as it reflects a growing trend among nonprofits to own a particular month or season and to bundle advertising and other promotions for maximum impact. For March of Dimes it’s the time between Mother’s and Father’s Day.
Chad explains why everyone should be connected with March of Dimes and how companies can benefit from hitching their cause marketing efforts to this new effort.
I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.
Resources
Imbornto website
Imbornto press release
FREE Newsletter
