The Six Figure Cause Marketing webinar – the most comprehensive and successful cause marketing training program on the market – begins October 4th from 1pm to 2pm EST. It’s a three-part program with sessions on October 6 and 11 at the same time.

All the information you need about the program can be found here.

This program will be hands-on, practical and each hour will be jam-packed with advice (All delivered with a bonafide Boston accent that will have you giggling for days. But no worries. Here’s your Boston dictionary.)

Here’s what past participants have said about the Six Figure Cause Marketing webinar series.

“I’m so glad I signed up for this program. I’ve already identified businesses in town that I’d like to partner with, and now I know how to approach them, and with what ideas.”

“I have thoroughly enjoyed the sessions and have learned much.  Now to put what I have learned into action which will translate into dollars!”

“You guys are awesome! Nice, nice job of offering a comprehensive overview of your cause marketing programs. Your generosity is amazing, thanks so much!”

“YOU ROCK Joe and Joanna. Thanks so much!”

Better yet, here are seven organizations that have set themselves on the road to Six Figure Cause Marketing success.

Discount Retailer Breaks $1 Million with Cause Marketing

Online Cause Marketing: Give5Get15.com

Cause Marketing Success Story: Jake’s Ride

Check-Out Line Charity a Perfect Fit for New Balance, Komen

B2B Cause Marketing

“Create-A-Sweater” Cause Marketing Program Weaves Bond Between Kids, Seniors

Bagel Bakery Makes Giving a Priority

This is the only cause marketing program out there that’s focused on raising money through win-win partnerships with businesses in your area.

If you’re interested in the marketing of causes, look elsewhere. If you’re interested in nonprofit and for-profit partnerships that are beneficial and lucrative for both partners, this is the program for you.

Do you have a blog or website? Join our affiliate program!

The next Six Figure Cause Marketing program begins September 14th. Joanna and I are really excited for the next session! We got a lot of great feedback on the first session back in June and have crafted an even better program.

If you’re still on the fence on whether to sign up or not, here are three reasons why you should get off it and join us on Tuesday.

This program works. 6FCM is specifically designed for small and medium-sized nonprofits that want to develop lucrative, win-win partnerships with businesses of all sizes. Many people talk about cause marketing, but none of them have the proven program that can bring in six-figure revenue. We do.

If you want to raise money from cause marketing–real money, not just a few bucks from a website that promises you a nickel for every baking pan they sell–the Six Figure Cause Marketing program is perfect for you.

Your nonprofit needs cause marketing. Recently, Liz Strauss pointed me to Do You Pass the Leadership Test in the Harvard Business Review. In the article Bill Taylor argues that “real leaders are happy to zig while others zag. They understand that in an era of hyper-competition and non-stop disruption, the only way to stand out from the crowd is to stand for something special.”

Having been around since the early 1980′s, cause marketing isn’t a new practice. Yet, it’s only now trickling down to many smaller nonprofits and businesses. For many local nonprofits, cause marketing could be a powerful differentiator. The zig to all those zags out there.

Zig to Zip. From what I see nonprofits with cause marketing programs are generally more ambitious, progressive and innovative than their non-cause marketing counterparts. Cause marketing burns for technology, social media, advertising, marketing, public relations, etc. Cause marketing is a good thing that leads to good things.

Six Figure Cause Marketing will add to your coffers, help you out-zig your competition, and just might give you some much-needed zip. I hope you’ll join us.

The Six Figure Cause Marketing webinar begins September 14th from 2pm to 3pm EDT. It’s a three-part program. The subsequent sessions will be held September 16 & 21 at the same time.

All the information you need about the program can be found here.

This program will be hands-on, practical and each hour will be jam-packed with advice (All delivered with a bonafide Boston accent that will have you giggling for days. But no worries. Here’s your Boston dictionary.)

Fortunately, neither mine nor Joanna’s accent didn’t impact the usefulness of the webinar for our participants. Here’s what some of them had to say.

“I’m so glad I signed up for this program. I’ve already identified businesses in town that I’d like to partner with, and now I know how to approach them, and with what ideas.”

“I have thoroughly enjoyed the sessions and have learned much.  Now to put what I have learned into action which will translate into dollars!”

“You guys are awesome! Nice, nice job of offering a comprehensive overview of your cause marketing programs. Your generosity is amazing, thanks so much!”

“YOU ROCK Joe and Joanna. Thanks so much!”

Better yet, here are three organizations that have set themselves on the path to Six Figure Cause Marketing success.

Cause Marketing Success Story: Jake’s Ride

Check-Out Line Charity a Perfect Fit for New Balance, Komen

B2B Cause Marketing

This is the only cause marketing program out there that’s focused on raising money through win-win partnerships with businesses in your area.

If you’re interested in the marketing of causes, look elsewhere. If you’re interested in cause marketing as I define it here, this is the program for you.

Back in December I told you about Ocean State Job Lot and their annual pinup programs to support the hospital. Despite a sputtering economy, Ocean State not only met its goal, it blew it away!

During the month of December, Ocean State Job Lot raised $212,000! That’s almost 40% more than 2008.

Moreover, these results put them on track to raise one million dollars for the hospital in just six years.

Ocean State’s tag line is The Home of Adventure Shopping. The joy and enthusiasm shoppers and employees find in their stores obviously extends to their giving!

Are you planning a cause marketing program for your nonprofit? Our work with Ocean State Job Lot helped us develop the best practices for our Six Figure Cause Marketing program. I hope you’ll check it out!

Back in September, I introduced you to my friend Beth Pfiel (@readerbean) and her nonprofit The Bachmann-Strauss Dystonia & Parkinson Foundation.

Beth had asked for my help creating their first cause marketing campaign, a pinup program with Garden of Eden, a grocer and specialty food store with five locations in New York and one in New Jersey .

Beth had a busy fourth quarter, but we recently had a chance to catch up about the results of the program.

• With just six small grocery stores participating Beth raised over $6,000. Her best store raised $1,700.
• In addition to being the top pinup seller, the South Orange, NJ store did a great job promoting Jake’s Ride, which raised $204,000.

Overall, Beth felt that pinups were a great way to raise additional revenue and to educate Garden of Eden employees and shoppers about Bachmann-Strauss.

Beth stressed that it’s important to get store managers committed to the cause as they are the ones who ensure employees are selling the pinups at the register.

Beth’s already looking forward to next year’s event! She’s hoping to raise more money with her friends at Garden of Eden. But she’s not stopping there. She wants to build on her success and recruit other retailers to support Jake’s Ride and take advantage of the busy cross-promotion a grocer partner offers.

Beth realizes that successful cause marketing is largely a numbers game. If she raised $6,000 with six stores, she could raise more money with 20 stores, 50 stores, 150, etc.

Good luck, Beth!

Are you planning a pinup program for your nonprofit? My work with Bachmann-Strauss and Beth became the basis for my Six Figure Cause Marketing program. I hope you’ll check it out!