Six Figure Cause Marketing

Category Archives: Six Figure Cause Marketing

Six Figure Cause Marketing Webinar Returns Sept. 14th

Written on August 3, 2010 in Six Figure Cause Marketing

The Six Figure Cause Marketing webinar begins September 14th from 2pm to 3pm EDT. It’s a three-part program. The subsequent sessions will be held September 16 & 21 at the same time.

All the information you need about the program can be found here.

This program will be hands-on, practical and each hour will be jam-packed with advice (All delivered with a bonafide Boston accent that will have you giggling for days. But no worries. Here’s your Boston dictionary.)

Fortunately, neither mine nor Joanna’s accent didn’t impact the usefulness of the webinar for our participants. Here’s what some of them had to say.

“I’m so glad I signed up for this program. I’ve already identified businesses in town that I’d like to partner with, and now I know how to approach them, and with what ideas.”

“I have thoroughly enjoyed the sessions and have learned much. Now to put what I have learned into action which will translate into dollars!”

“You guys are awesome! Nice, nice job of offering a comprehensive overview of your cause marketing programs. Your generosity is amazing, thanks so much!”

“YOU ROCK Joe and Joanna. Thanks so much!”

Better yet, here are three organizations that have set themselves on the path to Six Figure Cause Marketing success.

Cause Marketing Success Story: Jake’s Ride

Check-Out Line Charity a Perfect Fit for New Balance, Komen

B2B Cause Marketing

This is the only cause marketing program out there that’s focused on raising money through win-win partnerships with businesses in your area.

If you’re interested in the marketing of causes, look elsewhere. If you’re interested in cause marketing as I define it here, this is the program for you.

Cause Marketing Success Story: Ocean State Raises $212,000

Written on February 9, 2010 in Capplause, Cause Marketer's Journal, Cause Marketing News, Six Figure Cause Marketing

8 Comments

Back in December I told you about Ocean State Job Lot and their annual pinup programs to support the hospital. Despite a sputtering economy, Ocean State not only met its goal, it blew it away!

During the month of December, Ocean State Job Lot raised $212,000! That’s almost 40% more than 2008.

Moreover, these results put them on track to raise one million dollars for the hospital in just six years.

Ocean State’s tag line is The Home of Adventure Shopping. The joy and enthusiasm shoppers and employees find in their stores obviously extends to their giving!

Are you planning a cause marketing program for your nonprofit? Our work with Ocean State Job Lot helped us develop the best practices for our Six Figure Cause Marketing program. I hope you’ll check it out!

Tags: cause marketing, cause-related marketing, ocean state job lot, pinup, point-of-sale programs, Six Figure Cause Marketing

Cause Marketing Success Story: Jake’s Ride

Written on February 2, 2010 in Cause Marketing In Action, Six Figure Cause Marketing

4 Comments

jakesride

Back in September, I introduced you to my friend Beth Pfiel (@readerbean) and her nonprofit The Bachmann-Strauss Dystonia & Parkinson Foundation.

Beth had asked for my help creating their first cause marketing campaign, a pinup program with Garden of Eden, a grocer and specialty food store with five locations in New York and one in New Jersey .

Beth had a busy fourth quarter, but we recently had a chance to catch up about the results of the program.

With just six small grocery stores participating Beth raised over $6,000. Her best store raised $1,700.
In addition to being the top pinup seller, the South Orange, NJ store did a great job promoting Jake’s Ride, which raised $204,000.

Overall, Beth felt that pinups were a great way to raise additional revenue and to educate Garden of Eden employees and shoppers about Bachmann-Strauss.

Beth stressed that it’s important to get store managers committed to the cause as they are the ones who ensure employees are selling the pinups at the register.

Beth’s already looking forward to next year’s event! She’s hoping to raise more money with her friends at Garden of Eden. But she’s not stopping there. She wants to build on her success and recruit other retailers to support Jake’s Ride and take advantage of the busy cross-promotion a grocer partner offers.

Beth realizes that successful cause marketing is largely a numbers game. If she raised $6,000 with six stores, she could raise more money with 20 stores, 50 stores, 150, etc.

Good luck, Beth!

Are you planning a pinup program for your nonprofit? My work with Bachmann-Strauss and Beth became the basis for my Six Figure Cause Marketing program. I hope you’ll check it out!

Tags: Bachmann-Strauss Dystonia & Parkinson Foundation, cause marketing, cause-related marketing, garden of eden, jake's ride, paper icons, pinups