Comments on: A Halo for Winners, A Crown for Cause Marketing Forum

By: Joe Waters

Joe Waters — Wed, 10 Jun 2009 19:09:03 +0000

I like that Sharna. Also try to remember that “everyone is denied the truth against their will.” So if you really believe in what u r saying, you have to be patient and persistant that ppl will come around.

By: Sharna Fulton

Sharna Fulton — Wed, 10 Jun 2009 18:54:56 +0000

Joe, I once heard an artist say “it was up to us artists to help non-artists understand art.” Reading your article reminds me that the same may be true for cause marketing. It’s up to those of us believers to help educate the rest.

By: Joe Waters

Joe Waters — Sat, 06 Jun 2009 23:30:33 +0000

Thanks for your comments, Ryan. I thought there might be a similar cause marketing organization in the UK, but perhaps not. We appreciate your international perspective!

By: Ryan Jones

Ryan Jones — Sat, 06 Jun 2009 09:24:21 +0000

Joe,
Thanks for the insightful post about the conference. As a Brand manager who evangelizes cause marketing internally, I would have loved to have been able to connect with all the excellent minds out there. Sadly, I am in Europe.

Perhaps David and the team could consider finding a way to do something on the other side of the pond as travel budgets are tight?

Just a thought & tks for the insights on your blog.

–Ryan

By: Joe Waters

Joe Waters — Fri, 05 Jun 2009 01:14:59 +0000

Thanks for writing, Paul! I appreciate your comments and your participation in all of this.

Oh, and I do Google searches all the time for “cause marketing” and one thing is true: your blog ranks higher than mine every time!! If I didn’t respect you so much I’d call you a swear word [bastard], but as you know, I’m above all that!

By: Paul Jones

Paul Jones — Fri, 05 Jun 2009 01:04:51 +0000

Hi Joe:

Thanks for the kind words about the causemarketing.biz blog.

I feel you when it comes to cause marketing. We need to do a better job of getting the world out.

For kicks go to Google’s Keyword Search Tool and compare “cause marketing” to “corporate social responsibility,” “green marketing” or even “search engine optimization.”

‘Cause marketing’ gets creamed by all those other terms.

People can find our respective blogs or David’s site if they know the term cause marketing. But if they don’t?

All of us in cause marketing need to do more evangelizing, especially to those besides the usual suspects.

Warm regards,
Paul

By: Joe Waters

Joe Waters — Thu, 04 Jun 2009 00:58:14 +0000

David, you do more than strive! You achieve! We as cause marketers have so much to thank you for. If Carol is the “Mother of Cause Marketing”, you are surely our “Founding Father.” Joe

By: David Hessekiel

David Hessekiel — Wed, 03 Jun 2009 21:41:51 +0000

Joe,

Thanks for your insightful comments about our seventh annual conference.

We strive to improve each year by providing new and varied content (e.g this year’s social media workshop, presentations from Macy’s, Timberland, Share Our Strength and others we’ve never spotlighted before) and valuable networking opportunities by attracting executives from the business, nonprofit and marketing services sectors.

Planning for next year’s event has already begun and I invite everyone in our community to get involved. We need help from the people on the front lines:

1) Let us know what you’d like to learn about and who you think would make outstanding presenters.

2) Spread the word that CMF is the place to be for learning and connecting. Sometimes I suspect that nonprofits are hesitant to have their business partners attend for fear they’ll “fall in love” with another group. Honestly, I’ve not heard of that happening, but I have hear of alliances being fortified by shared knowledge acquired at CMF.

Looking forward to working with all cause marketers to create win-win-wins in this challenging year and well into the future.

By: Joe Waters

Joe Waters — Wed, 03 Jun 2009 20:46:27 +0000

Thanks for your comments, Sherri! Nice to hear from you again. Was just thinking of you the other day but couldn’t recall your org’s name!

Hopefully you can attend CMF next year. This year was tough for a lot of people. I went, but I had to pay my own way! But it was worth it.

By: Sherri Wood

Sherri Wood — Wed, 03 Jun 2009 16:33:52 +0000

Joe — thanks for the comments about the CMF conference. Our organization, which received a Halo Award last year, chose not to attend due to financial considerations. And it looks like lots of other folks made a similar decision.

When/If we can have 1,000 folks attending the meeting, it will indeed be a vibrant, “must attend” event — until then, we get a lot of information and guidance from blogs like yours.

Thanks for being our “ears” –