Comments on: Countdown to Halloween Town: Pinups to the People

By: How Businesses Can Measure ROI on Cause Marketing

How Businesses Can Measure ROI on Cause Marketing — Mon, 19 Jul 2010 20:57:26 +0000

[...] in the program. Most of the coupons on our pinups are good for a return visit–those on our Halloween Town pinup, for instance, weren’t good until after Halloween–so they’re traffic [...]

By: Cause Marketing 'Meal Deals' Feed Sick Kids

Cause Marketing 'Meal Deals' Feed Sick Kids — Mon, 28 Jun 2010 15:43:16 +0000

[...] is our first coupon book. It was surprisingly economical, especially compared to a die-cut pinup with coupons. The coupon book will sell for a buck and includes lots of valuable coupons from area [...]

By: A. C. Moore & Easter Seals Craft Cause Marketing Success

A. C. Moore & Easter Seals Craft Cause Marketing Success — Wed, 16 Jun 2010 15:25:27 +0000

[...] A special in-store event. During the point-of-sale campaign, A. C. Moore invited customers to a Make & Take crafting event in stores that involved a jigsaw puzzle (for autism awareness). What a great combination of crafting and cause! I was thinking how great it would be if we did an in-store pumpkin decorating event at iParty stores during their October point-of-sale program for us. [...]

By: 5 Tips for Low-Budget Cause Marketing

5 Tips for Low-Budget Cause Marketing — Mon, 12 Apr 2010 15:55:44 +0000

[...] of ways to raise money with cause marketing, but none of them are easier or more lucrative than pinups. My most recent major pinup program raised $212,000 and had only $7,000 in expenses. The costs on [...]

By: Selling Local Sponsorships for Nonprofits: Closing the Deal « Nonprofit Strategies

Mon, 15 Feb 2010 19:26:16 +0000

[...] on cash. If you’re a retailer you could raise the funds needed for the sponsorship by doing a pinup program in your stores. The money you raise underwrites your [...]

By: Selling Local Sponsorships for Nonprofits: Closing the Deal « Causecast Nonprofit

Sat, 13 Feb 2010 01:43:12 +0000

[...] on cash. If you’re a retailer you could raise the funds needed for the sponsorship by doing a pinup program in your stores. The money you raise underwrites your [...]

By: Susan G. Komen’s pink ribbon and can’t pink just be a color? | Peace of the Pie

Mon, 04 Jan 2010 12:48:46 +0000

[...] AIDS in Africa, etc. But it (CM), also works on the local level such as when restaurants do “pinups” and businesses organize clothing drives such as Sweaters For Seniors. As my fellow bloggette, [...]

By: Selfish Giving » Halloween Town ‘09 by the Numbers

Selfish Giving » Halloween Town ‘09 by the Numbers — Wed, 28 Oct 2009 18:22:34 +0000

[...] have the results on money in November when the rest of the pinup money comes [...]

By: Selfish Giving » Foursquare: Social Media for Cause Marketing

Selfish Giving » Foursquare: Social Media for Cause Marketing — Tue, 13 Oct 2009 17:05:00 +0000

[...] You all know that I’m a big fan of pin-up programs. Foursquare may be a good way of reminding and motivating consumers to support these lucrative [...]

By: @joewaters

@joewaters — Thu, 08 Oct 2009 19:42:27 +0000

Check out pinups in background of this pic! iParty's doing a great job supporting BMC! http://tinyurl.com/yk8xjjd