Comments on: Countdown to Halloween Town: Pinups to the People

By: KFC, DQ Show Nonprofits How to Raise Money at the Register

KFC, DQ Show Nonprofits How to Raise Money at the Register — Wed, 14 Dec 2011 14:07:16 +0000

[...] Cause Marketing Program and happy owner of Cause Marketing for Dummies. She’s launched a pinup program with her KFC and Dairy Queen stores in southeast Georgia that’s doing very [...]

By: Four Reasons to Have a Halloween Fundraiser Next Year and Eight Ways to Get … | My Blog

Wed, 02 Nov 2011 21:47:18 +0000

[...] 8. If you already have a Halloween event recruit forget sponsorships and focus on cause marketing partners. You’ll raise more money. Read up on how I used cause marketing for Halloween Town. [...]

By: 4 Reasons to Have a Halloween Fundraiser Next Year, 8 Ways to Get Started

4 Reasons to Have a Halloween Fundraiser Next Year, 8 Ways to Get Started — Mon, 31 Oct 2011 13:05:57 +0000

By: (Re)Defining Cause Marketing

(Re)Defining Cause Marketing — Fri, 19 Aug 2011 17:00:53 +0000

[...] Point-of-sale. When a cashier either solicits a shopper for a donation (active cause marketing) or signage is prominently displayed at the register to encourage the shopper to make a gift (passive cause marketing) that’s point-of-sale. Unless you’re completely new to my blog, you know that POS, in the form of pinups, is my bread-and-butter program. But if you are new here’s a primer. [...]

By: Cause Marketing for Healthcare Organizations | Cause marketing for nonprofits

Tue, 15 Mar 2011 20:40:38 +0000

[...] Point-of-Sale [...]

By: How Businesses Can Measure ROI on Cause Marketing

How Businesses Can Measure ROI on Cause Marketing — Mon, 19 Jul 2010 20:57:26 +0000

[...] in the program. Most of the coupons on our pinups are good for a return visit–those on our Halloween Town pinup, for instance, weren’t good until after Halloween–so they’re traffic [...]

By: Cause Marketing 'Meal Deals' Feed Sick Kids

Cause Marketing 'Meal Deals' Feed Sick Kids — Mon, 28 Jun 2010 15:43:16 +0000

[...] is our first coupon book. It was surprisingly economical, especially compared to a die-cut pinup with coupons. The coupon book will sell for a buck and includes lots of valuable coupons from area [...]

By: A. C. Moore & Easter Seals Craft Cause Marketing Success

A. C. Moore & Easter Seals Craft Cause Marketing Success — Wed, 16 Jun 2010 15:25:27 +0000

[...] A special in-store event. During the point-of-sale campaign, A. C. Moore invited customers to a Make & Take crafting event in stores that involved a jigsaw puzzle (for autism awareness). What a great combination of crafting and cause! I was thinking how great it would be if we did an in-store pumpkin decorating event at iParty stores during their October point-of-sale program for us. [...]

By: 5 Tips for Low-Budget Cause Marketing

5 Tips for Low-Budget Cause Marketing — Mon, 12 Apr 2010 15:55:44 +0000

[...] of ways to raise money with cause marketing, but none of them are easier or more lucrative than pinups. My most recent major pinup program raised $212,000 and had only $7,000 in expenses. The costs on [...]

By: Selling Local Sponsorships for Nonprofits: Closing the Deal « Nonprofit Strategies

Mon, 15 Feb 2010 19:26:16 +0000

[...] on cash. If you’re a retailer you could raise the funds needed for the sponsorship by doing a pinup program in your stores. The money you raise underwrites your [...]