Comments on: Hitting the Wall of Cause Marketing http://selfishgiving.com/cause-marketers-journal/hitting-the-wall-of-cause-marketing Cause marketing for nonprofits Fri, 10 Feb 2012 03:47:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Haydon http://selfishgiving.com/cause-marketers-journal/hitting-the-wall-of-cause-marketing/comment-page-1#comment-216 John Haydon Tue, 05 Aug 2008 21:16:58 +0000 http://selfishgiving.com/?p=531#comment-216 Joe, I love this post - it's extremely relevant today. Your second point regarding companies that want to cut cause marketing from their budgets and how they need some hand holding. How your job is to "reassure [these companies] that cause marketing delivers a unique benefit that can not be found anywhere else." Last week I read the Cone Survey on Cause Marketing which essentially gives two points to your team. The 2007 Cone survey showed that long-term, substantive support of social issues is now the Key Brand Differentiator and Purchase Driver for consumers. The survey can be downloaded here: http://www.coneinc.com/news/request.php?id=1091 Take care, John www.CorporateDollar.Org Joe,

I love this post – it’s extremely relevant today.

Your second point regarding companies that want to cut cause marketing from their budgets and how they need some hand holding. How your job is to “reassure [these companies] that cause marketing delivers a unique benefit that can not be found anywhere else.”

Last week I read the Cone Survey on Cause Marketing which essentially gives two points to your team.

The 2007 Cone survey showed that long-term, substantive support of social issues is now the Key Brand Differentiator and Purchase Driver for consumers. The survey can be downloaded here:

http://www.coneinc.com/news/request.php?id=1091

Take care,

John
http://www.CorporateDollar.Org

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