http://selfishgiving.com/cause-marketing-101/countdown-to-halloween-town-the-power-of-pin-ups Cause marketing for nonprofits Fri, 10 Feb 2012 03:47:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://selfishgiving.com/cause-marketing-101/countdown-to-halloween-town-the-power-of-pin-ups/comment-page-1#comment-1850 Selling Local Sponsorships for Nonprofits: Closing the Deal | Cause marketing for nonprofits Sat, 27 Mar 2010 23:33:32 +0000 http://selfishgiving.com/?p=565#comment-1850 [...] The business wins because they get their sponsorship. The cause wins because they raise more money than they would have ever gotten from a company check. And the consumer wins because the charity and business work together to reward the customer for supporting the endeavor (see the $175 coupons we offered for a $1 donation for our Halloween Town pinup). [...] [...] The business wins because they get their sponsorship. The cause wins because they raise more money than they would have ever gotten from a company check. And the consumer wins because the charity and business work together to reward the customer for supporting the endeavor (see the $175 coupons we offered for a $1 donation for our Halloween Town pinup). [...]

]]> http://selfishgiving.com/cause-marketing-101/countdown-to-halloween-town-the-power-of-pin-ups/comment-page-1#comment-939 Selfish Giving » Cause Marketing Lessons from the Tour de France Tue, 21 Jul 2009 16:58:55 +0000 http://selfishgiving.com/?p=565#comment-939 [...] of which program they choose, I give all my partners a chance to stand out from the crowd. All the pinup partners for Halloween Town, for instance, get a free sponsorship that includes a brandland experience at [...] [...] of which program they choose, I give all my partners a chance to stand out from the crowd. All the pinup partners for Halloween Town, for instance, get a free sponsorship that includes a brandland experience at [...]

]]> http://selfishgiving.com/cause-marketing-101/countdown-to-halloween-town-the-power-of-pin-ups/comment-page-1#comment-832 Selfish Giving » Cause Marketing in the Age of Free Tue, 30 Jun 2009 17:10:34 +0000 http://selfishgiving.com/?p=565#comment-832 [...] lose $500M this year. Cause marketing has its own expenses. In percentage-of-sales programs (i.e. pin-up, mobile, paper icon, etc.) there are design, printing and shipping costs just to name a few. This [...] [...] lose $500M this year. Cause marketing has its own expenses. In percentage-of-sales programs (i.e. pin-up, mobile, paper icon, etc.) there are design, printing and shipping costs just to name a few. This [...]

]]> http://selfishgiving.com/cause-marketing-101/countdown-to-halloween-town-the-power-of-pin-ups/comment-page-1#comment-496 Selfish Giving » Sleepy’s Launches “Incredible” Cause Marketing Program Mon, 24 Nov 2008 16:18:52 +0000 http://selfishgiving.com/?p=565#comment-496 [...] a comic book instead of a pin-up, and the storyline includes The Sleepy’s Man, the mattress sellers very own [...] [...] a comic book instead of a pin-up, and the storyline includes The Sleepy’s Man, the mattress sellers very own [...]

]]> http://selfishgiving.com/cause-marketing-101/countdown-to-halloween-town-the-power-of-pin-ups/comment-page-1#comment-451 Selfish Giving » Halloween Town by the Numbers Mon, 03 Nov 2008 18:22:50 +0000 http://selfishgiving.com/?p=565#comment-451 [...] pin-ups [...] [...] pin-ups [...]

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