Comments on: Help Me Convince My Boss To Use Social Media

By: jennybell (Jenny Steinberg)

jennybell (Jenny Steinberg) — Wed, 05 Aug 2009 20:18:48 +0000

@JoeWaters re: http://tinyurl.com/ng7no4 , as of June ‘09 there are 216 Hospitals using social media- 126 YT, 83 FB, 132 Twitter, 23 Blogs

By: Selfish Giving » How My Nonprofit Plans To Use Social Media

Selfish Giving » How My Nonprofit Plans To Use Social Media — Thu, 30 Jul 2009 15:37:38 +0000

[...] to everyone who commented on my post Help Me Convince My Boss To Use Social Media. Not only did you offer some great support and tips, but the 24 comments I got were real evidence [...]

By: Simon

Simon — Mon, 27 Jul 2009 20:05:24 +0000

I think going for social media marketing with online video is the way to go. Not only do you get feedback from your customer base, your videos will definitely get exposure. Also, another thing to remember in doing this is that it’s easy to take a video you’ve made and put it on multiple sites besides YouTube such as Veoh, AdWido, and Vimeo. This can only increase your potential exposure by even more!

By: associationjam.org

associationjam.org — Mon, 20 Jul 2009 20:05:44 +0000

Selfish Giving » Help Me Convince My Boss To Use Social Media…

Before my boss left for vacation last week he said to me: “At the retreat I want you to talk about how we can use social media for prospect research, fundraising and advocacy.”…

By: Aliya

Aliya — Fri, 17 Jul 2009 17:28:11 +0000

This was a great post – I think it’s great that you acknowledge that using social media as a marketing tool is complex and needs a great deal of attention. I’ve really been working at having a strategy for incorporating online technology, across the board – to assist in our marketing efforts as well as communications. I’ve been looking into incorporating Web Conferences, which involve desktop sharing, powered by http://www.vestanetworks.com/index.php – but once again, it’s an issue of deciding whether it fits into our overall vision for online media.

By: Conor Byrne

Conor Byrne — Tue, 14 Jul 2009 12:18:24 +0000

Hi,

Great post with great questions that a lot of organisation are asking I am sure. I dont think I have the answers for you but wanted to guide you to (and you may know of her) Beth Kanter…she knows everything there is to know and then some about social media.

Will be keen to hear how you progress

Conor

By: Monday Highlights « ServeNext.org Blog

Monday Highlights « ServeNext.org Blog — Mon, 13 Jul 2009 18:38:20 +0000

[...] Selfish Giving posted a piece entitled “Help Me Convince My Boss to Use Social Media.” The piece gives tips on how to convince your organization to use social media and different [...]

By: Joe Waters

Joe Waters — Mon, 13 Jul 2009 00:16:45 +0000

We’re faced with the same thing, Sue anne. It’s tough to know where to put your time, money and effort!

By: Sue anne

Sue anne — Sun, 12 Jul 2009 08:49:53 +0000

Joe,

We’re about to go on a staff retreat in August, and one of the topics of conversation is going to be our online marketing plan. My biggest problem is that every time one of our fundraisers sees something “cool” that would even make a couple of dollars – they want the communications team to implement it. Trying to explain to them that we need to prioritize what we do and how we are spending our time is proving to be an interesting experience. Thanks for your blog and the comments are also very interesting.

By: Causeaholic

Causeaholic — Sat, 11 Jul 2009 17:26:27 +0000

Joe,

Finally have time to “weigh in.”

Jeff H is right about seeing SM for the listening and community building functions.

Like you, we’re just really getting our nonprofit clients engaged in determining how to work with SM and what it means to their nonprofit business model. So, I’m no expert.

Not withstanding the community building and listening aspects, it seems to me that Social Media is the delivery vehicle as advertising, direct mail and other tools of the past.

If that is correct assumption, it seems there are several key questions to address before determine which SM tool(s) to employ:

1) Who are we trying to reach and why?
2) What do we want them to do once we connect with them?
3) What “content” do we want to share and/or what “dialogs” do we want to create?

Personally, I see two phases:
1) Push — which is the “delivering information” about BMC and its programs and needs to our multiple audiences
2) Community building — to engage various constituents in a dialog about BMC and its issues.

Hope this helps.

Would love to have you post the “results” of the planning with your boss.

Steve