Comments on: What is Cause Marketing?

By: Pump Up The Presence Episode 3: My Soap on SOPA/PIPA

Pump Up The Presence Episode 3: My Soap on SOPA/PIPA — Tue, 20 Dec 2011 13:55:27 +0000

[...] today’s entrepreneurs as another potential source of funding. That’s why vehicles such as cause marketing have popped up, and entities such as the L3C (low-profit limited liability company) have been [...]

By: Cause Marketing Related

Cause Marketing Related — Sun, 30 Oct 2011 20:35:51 +0000

[...] Selfish Giving [...]

By: joewaters

joewaters — Thu, 01 Sep 2011 22:16:03 +0000

Ha! Sounds like I should keep things just as they are. I agree with you on the difference between CM and CB. CM is tactical. CB isn't.

By: Laura Ferry

Laura Ferry — Thu, 01 Sep 2011 20:59:38 +0000

Hi Joe, do you think David should change the name of the Cause Marketing Forum? Cause Branding as defined here seems so much more comprehensive and with the times than an organization named after a "tactic" — CSR seems to go too far for some companies.
(sorry for the uber-delayed comment. i found my self once again looking for great definitions to help a client understand and as usual landed here with you.)
thx

By: Using location-based services for your nonprofit

Using location-based services for your nonprofit — Tue, 22 Mar 2011 17:40:33 +0000

[...] can use both services to easily operationalize a cause marketing program. Especially with those large donors who happen to own a local bagel chain. Create a cause marketing [...]

By: (Re)Defining Cause Marketing

(Re)Defining Cause Marketing — Wed, 05 Jan 2011 17:18:15 +0000

[...] January I wrote a post on What is Cause Marketing? that got a lot of great feedback. Over the past year I’ve gone back to that post many time [...]

By: Social Media for Social Change - The Mobility Edition

Social Media for Social Change - The Mobility Edition — Thu, 16 Dec 2010 12:18:29 +0000

[...] is Cause Marketing? If you still have questions, this post should answer them. Be sure to check out the comments as they offer varying opinions from [...]

By: Care2: Facebook Deals Makes Cause Marketing More Actionable « Center for Innovation News Study

Sat, 13 Nov 2010 12:07:21 +0000

[...] have in creating a deal is to create a “Charity Deal”. This allows the business to implement a cause marketing program with a single mouse [...]

By: What Cause Marketing Can and Can't Do

What Cause Marketing Can and Can't Do — Mon, 27 Sep 2010 14:34:49 +0000

[...] Especially as I define it, cause marketing is a niche fundraising/promotional tactic that raises modest dollars and turns the wheel of social change every so slightly. Cause marketing helps, but it will never solve. Never. [...]

By: Cone Study to Local Nonprofits: Now is the Time for Cause Marketing

Cone Study to Local Nonprofits: Now is the Time for Cause Marketing — Mon, 20 Sep 2010 13:49:39 +0000

[...] a cause marketing program. Will it be point-of-sale or a cause-related product? Do some research and email me your [...]