Comments on: Active vs. Passive Cause Marketing

By: Quora

Quora — Sun, 30 Jan 2011 21:43:28 +0000

Is there a mobile payment system that can be combined with Foursquare?…

Thanks for all your thoughts, Brian. My focus on this point has been how services like Foursquare can enhance offline cause marketing like point-of-sale and purchase-triggered donations. I still think combining a donation request on Foursquare with one…

By: (Re)Defining Cause Marketing | Cause marketing for nonprofits

(Re)Defining Cause Marketing | Cause marketing for nonprofits — Fri, 21 Jan 2011 14:07:00 +0000

[...] When a cashier either solicits a shopper for a donation (active cause marketing) or signage is prominently displayed at the register to encourage the shopper to make a gift [...]

By: YMCA Puts the Local in Hyperlocal Cause Marketing

YMCA Puts the Local in Hyperlocal Cause Marketing — Thu, 27 May 2010 00:12:02 +0000

[...] Foods last weekend and saw this cause marketing program at the register. I’ve seen these passive cause marketing programs before at Whole Foods, but this one was different. It benefited the West Suburban YMCA [...]

By: Selfish Giving » Grocer Milks Cause Marketing to Save Local Farms

Selfish Giving » Grocer Milks Cause Marketing to Save Local Farms — Tue, 26 Jan 2010 02:47:20 +0000

[...] passive point-of-sale program that will allow consumers to donate $2 or $5 to the [...]

By: @joewaters

@joewaters — Tue, 27 Oct 2009 17:33:44 +0000

I agree, David. I think that's why PCM programs work pretty well in Whole Foods. You mention a key word, "natural." That's a good way of looking at it because for health organizations like mine there always isn't a natural fit between the retailer and my hospital (e.g. iParty, for instance, which sells, party supplies). That's where a ACM program becomes doubly important!

By: Faggot55

Faggot55 — Fri, 23 Oct 2009 07:06:36 +0000

Create a time capsule and bury it. ,

By: David Katz

David Katz — Thu, 22 Oct 2009 15:44:48 +0000

The “fit” between the cause and the retailer is likely a key driver of the potential of either an ACM or PCM initiative. eg. Pet Smart cashiers taking donations to support animal shelters and rescue orgs…and Indigo books collecting donations to support literacy programs for the underprivileged. Both programs have been ACM (based on my shopping experiences) but demonstrate a natural emotional connection between the cause and the targeted consumer. What’s the harm of parting with another couple dollars for a cause close to your heart?(Twitter.com/inyourfacebook).

By: uberVU - social comments

uberVU - social comments — Tue, 20 Oct 2009 22:49:02 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by changefeed: Selfish Giving: Active vs. Passive Cause Marketing http://bit.ly/K439k...

By: Tweets that mention Selfish Giving » Active vs. Passive Cause Marketing -- Topsy.com

Tue, 20 Oct 2009 16:02:13 +0000

[...] This post was mentioned on Twitter by johnhaydon, changefeed. changefeed said: Selfish Giving: Active vs. Passive Cause Marketing http://bit.ly/K439k [...]