Comments on: Active vs. Passive Cause Marketing http://selfishgiving.com/cause-marketing-in-action/active-vs-passive-cause-marketing Cause marketing for nonprofits Thu, 29 Jul 2010 22:46:54 +0000 hourly 1 http://wordpress.org/?v=3.0 By: YMCA Puts the Local in Hyperlocal Cause Marketing http://selfishgiving.com/cause-marketing-in-action/active-vs-passive-cause-marketing/comment-page-1#comment-2365 YMCA Puts the Local in Hyperlocal Cause Marketing Thu, 27 May 2010 00:12:02 +0000 http://selfishgiving.com/?p=1771#comment-2365 [...] Foods last weekend and saw this cause marketing program at the register. I’ve seen these passive cause marketing programs before at Whole Foods, but this one was different. It benefited the West Suburban YMCA [...] [...] Foods last weekend and saw this cause marketing program at the register. I’ve seen these passive cause marketing programs before at Whole Foods, but this one was different. It benefited the West Suburban YMCA [...]

]]> By: Selfish Giving » Grocer Milks Cause Marketing to Save Local Farms http://selfishgiving.com/cause-marketing-in-action/active-vs-passive-cause-marketing/comment-page-1#comment-1624 Selfish Giving » Grocer Milks Cause Marketing to Save Local Farms Tue, 26 Jan 2010 02:47:20 +0000 http://selfishgiving.com/?p=1771#comment-1624 [...] passive point-of-sale program that will allow consumers to donate $2 or $5 to the [...] [...] passive point-of-sale program that will allow consumers to donate $2 or $5 to the [...]

]]> By: @joewaters http://selfishgiving.com/cause-marketing-in-action/active-vs-passive-cause-marketing/comment-page-1#comment-1212 @joewaters Tue, 27 Oct 2009 17:33:44 +0000 http://selfishgiving.com/?p=1771#comment-1212 I agree, David. I think that's why PCM programs work pretty well in Whole Foods. You mention a key word, "natural." That's a good way of looking at it because for health organizations like mine there always isn't a natural fit between the retailer and my hospital (e.g. iParty, for instance, which sells, party supplies). That's where a ACM program becomes doubly important! I agree, David. I think that's why PCM programs work pretty well in Whole Foods. You mention a key word, "natural." That's a good way of looking at it because for health organizations like mine there always isn't a natural fit between the retailer and my hospital (e.g. iParty, for instance, which sells, party supplies). That's where a ACM program becomes doubly important!

]]> By: Faggot55 http://selfishgiving.com/cause-marketing-in-action/active-vs-passive-cause-marketing/comment-page-1#comment-1196 Faggot55 Fri, 23 Oct 2009 07:06:36 +0000 http://selfishgiving.com/?p=1771#comment-1196 Create a time capsule and bury it. , Create a time capsule and bury it. ,

]]> By: David Katz http://selfishgiving.com/cause-marketing-in-action/active-vs-passive-cause-marketing/comment-page-1#comment-1190 David Katz Thu, 22 Oct 2009 15:44:48 +0000 http://selfishgiving.com/?p=1771#comment-1190 The "fit" between the cause and the retailer is likely a key driver of the potential of either an ACM or PCM initiative. eg. Pet Smart cashiers taking donations to support animal shelters and rescue orgs...and Indigo books collecting donations to support literacy programs for the underprivileged. Both programs have been ACM (based on my shopping experiences) but demonstrate a natural emotional connection between the cause and the targeted consumer. What's the harm of parting with another couple dollars for a cause close to your heart?(Twitter.com/inyourfacebook). The “fit” between the cause and the retailer is likely a key driver of the potential of either an ACM or PCM initiative. eg. Pet Smart cashiers taking donations to support animal shelters and rescue orgs…and Indigo books collecting donations to support literacy programs for the underprivileged. Both programs have been ACM (based on my shopping experiences) but demonstrate a natural emotional connection between the cause and the targeted consumer. What’s the harm of parting with another couple dollars for a cause close to your heart?(Twitter.com/inyourfacebook).

]]> By: uberVU - social comments http://selfishgiving.com/cause-marketing-in-action/active-vs-passive-cause-marketing/comment-page-1#comment-1187 uberVU - social comments Tue, 20 Oct 2009 22:49:02 +0000 http://selfishgiving.com/?p=1771#comment-1187 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by changefeed: Selfish Giving: Active vs. Passive Cause Marketing http://bit.ly/K439k... Social comments and analytics for this post…

This post was mentioned on Twitter by changefeed: Selfish Giving: Active vs. Passive Cause Marketing http://bit.ly/K439k...

]]> By: Tweets that mention Selfish Giving » Active vs. Passive Cause Marketing -- Topsy.com http://selfishgiving.com/cause-marketing-in-action/active-vs-passive-cause-marketing/comment-page-1#comment-1184 Tweets that mention Selfish Giving » Active vs. Passive Cause Marketing -- Topsy.com Tue, 20 Oct 2009 16:02:13 +0000 http://selfishgiving.com/?p=1771#comment-1184 [...] This post was mentioned on Twitter by johnhaydon, changefeed. changefeed said: Selfish Giving: Active vs. Passive Cause Marketing http://bit.ly/K439k [...] [...] This post was mentioned on Twitter by johnhaydon, changefeed. changefeed said: Selfish Giving: Active vs. Passive Cause Marketing http://bit.ly/K439k [...]

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