Comments on: Cause Marketing for Small Nonprofits: Jake’s Ride http://selfishgiving.com/cause-marketing-in-action/cause-marketing-for-small-nonprofits-jakes-ride Cause marketing for nonprofits Thu, 18 Mar 2010 16:13:22 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Selfish Giving » Cause Marketing Success Story: Jake’s Ride http://selfishgiving.com/cause-marketing-in-action/cause-marketing-for-small-nonprofits-jakes-ride/comment-page-1#comment-1643 Selfish Giving » Cause Marketing Success Story: Jake’s Ride Wed, 03 Feb 2010 16:29:12 +0000 http://selfishgiving.com/?p=1669#comment-1643 [...] had asked for my help creating their first cause marketing campaign, a pinup program with Garden of Eden, a grocer and specialty food store with five locations in New [...] [...] had asked for my help creating their first cause marketing campaign, a pinup program with Garden of Eden, a grocer and specialty food store with five locations in New [...]

]]> By: @johnhaydon http://selfishgiving.com/cause-marketing-in-action/cause-marketing-for-small-nonprofits-jakes-ride/comment-page-1#comment-1083 @johnhaydon Wed, 23 Sep 2009 21:39:23 +0000 http://selfishgiving.com/?p=1669#comment-1083 It sounds like starting with existing relationship - and nurturing those - really gets you about 80% towards creating a cause marketing effort. I've spoken with a lot of non-profits who've put ton's of work into courting the big corporate name, with whom they have no relationship, when they could just start small (with existing relationships) and get immediate results. It sounds like starting with existing relationship – and nurturing those – really gets you about 80% towards creating a cause marketing effort. I've spoken with a lot of non-profits who've put ton's of work into courting the big corporate name, with whom they have no relationship, when they could just start small (with existing relationships) and get immediate results.

]]> By: joewaters http://selfishgiving.com/cause-marketing-in-action/cause-marketing-for-small-nonprofits-jakes-ride/comment-page-1#comment-1081 joewaters Wed, 23 Sep 2009 21:03:02 +0000 http://selfishgiving.com/?p=1669#comment-1081 You are absolutely right, John. A lot of times finding that first partner is about looking for people that have supported your organization all along, just in different ways outside of cause marketing. That's how our relationship with iParty and Ocean State Job Lots started out! Their CEO's were donors and contributors to the cause. In iParty's case, they were already doing cause marketing programs for causes, just not my organization. You are absolutely right, John. A lot of times finding that first partner is about looking for people that have supported your organization all along, just in different ways outside of cause marketing. That's how our relationship with iParty and Ocean State Job Lots started out! Their CEO's were donors and contributors to the cause.

In iParty's case, they were already doing cause marketing programs for causes, just not my organization.

]]> By: @johnhaydon http://selfishgiving.com/cause-marketing-in-action/cause-marketing-for-small-nonprofits-jakes-ride/comment-page-1#comment-1080 @johnhaydon Wed, 23 Sep 2009 20:37:16 +0000 http://selfishgiving.com/?p=1669#comment-1080 Joe and Beth - Great article! I think the most interesting thing is that you started a cause marketing effort based on an established relationship with Garden of Eden. Because of that relationship (trust and commitment built-in on both sides), I bet creation of the program was a collaborative and enjoyable one. Point taken: Look at the bonds that already exist with potential corporate partners. Joe and Beth – Great article! I think the most interesting thing is that you started a cause marketing effort based on an established relationship with Garden of Eden. Because of that relationship (trust and commitment built-in on both sides), I bet creation of the program was a collaborative and enjoyable one. Point taken: Look at the bonds that already exist with potential corporate partners.

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