Celebrate baby’s arrival with a comfy Gap bodysuit made from 100% pima cotton. Your purchase may help a child with AIDS in Africa. Half the profits from Gap (PRODUCT) RED styles go directly to the Global Fund to help fight AIDS.
(PRODUCT) RED, of course, is the business model begun by U2’s Bono and Kennedy scion Bobby Shriver to help AIDS-ravaged Africa. Consumers buy stuff from (PRODUCT) RED partners like The Gap and a portion of the proceeds go to buying the pills Africans with AIDS need to stay alive.
To date, (PRODUCT) RED has raised over $25 million.
The Gap was an early promoter of (PRODUCT) RED with a successful line of cool clothes for men and women. This month they introduced a baby and kids collection that includes bodysuits, t-shirts, hoodies and pants. You can order them online at babygap and GapKids.
Gap.com also has a reminder that Vanity Fair’s special Africa issue is on newsstands now. Co-edited by Bono, the issue looks at how (RED) consumers are easing the suffering in places like Swaziland and Rwanda. Another arrival that brought joy and celebration, I’m sure.
Comments
Again with the debate - Shopping isn’t the solution. Wrapping your baby’s bottom with a halo (albeit cool) doesn’t serve to connect citizens to the issue. Compared to OneCampaign - this time Bono nissed the mark.
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Come on, Bob. No one said that shopping is the solution. RED is just another way to raise money to help Africans with AIDS. It dosen’t supplant straight philanthropy, it just supplements it. Cause marketing just doesn’t hit the mark. It hits it again and again.
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