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	<title>Comments on: Sleepy&#8217;s Launches &#8220;Incredible&#8221; Cause Marketing Program</title>
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	<link>http://selfishgiving.com/cause-marketing-in-action/sleepys-launches-incredible-cause-marketing-program</link>
	<description>Cause marketing for nonprofits</description>
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		<title>By: Qui Diaz</title>
		<link>http://selfishgiving.com/cause-marketing-in-action/sleepys-launches-incredible-cause-marketing-program/comment-page-1#comment-519</link>
		<dc:creator>Qui Diaz</dc:creator>
		<pubDate>Mon, 15 Dec 2008 02:35:47 +0000</pubDate>
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		<description>Hi Joe - 
This is a great assessment/case study. It&#039;s too bad that Sleepy&#039;s and American Cancer Society didn&#039;t make the comic book available online. Site traffic can be much heavier than foot traffic, as you alluded. Maybe next year!</description>
		<content:encoded><![CDATA[<p>Hi Joe &#8211;<br />
This is a great assessment/case study. It&#8217;s too bad that Sleepy&#8217;s and American Cancer Society didn&#8217;t make the comic book available online. Site traffic can be much heavier than foot traffic, as you alluded. Maybe next year!</p>
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