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Here’s a thought-starting op-ed from political scientist Robert Koulish about the broader institutional implications of caused-based marketing in cases where it oozes towards the political.
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Does cause marketing work with a demographic that doesn’t want to be singled out in advertising? Hair company John Paul Mitchell thinks so.
Joe Waters is Director of Cause Marketing for a Boston nonprofit.
The views expressed at Selfishgiving.com are his alone, and are definitely too witty, insightful and fascinating to be anyone else’s. more
