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Sierra Club launched its first cause-related marketing venture involving a widely-distributed consumer product: the Green Works line of all-natural eco-friendly household cleaning products, a joint venture with the Clorox Company.
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G2 has committed to raise up to $150,000 for United Way between now and Feb. 3. For every visit to http://www.drinkG2.com, G2 will donate $1 to United Way up to $100,000.
links for 2008-01-17
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Joe Waters is Director, Cause Marketing for a Boston hospital.
The views expressed at Selfish Giving are his alone, and are definitely too witty, insightful and fascinating to be anyone else's. View My Bio or Email Me.
