links for 2008-03-17

Written on March 17, 2008 in Cause Marketing Links

Safeway Checkout Promotion for Philanthropy

The store tried two approaches and the round up model raised a lot more money. Good way to move retailers beyond the paper icon.
http://www.jckonline.com/article/CA6540915.html?desc=topstory

Phil McCarty, chief executive officer of McCarty Partners, a firm that specializes in strategic charity campaigns, said that JFC is planning a national event that would get children involved with helping children in need.

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