links for 2008-05-07

Written on May 7, 2008 in Cause Marketing Links

Staples goes back to school with its new cause initiative

Staples kicked off its annual Back-to-School campaign May 1 with the addition of a new cause initiative, DoSomething101. com.
Why Even Absurd Cause-Related Marketing Has its Place

Buy a Bikini, Help Cure Cancer. Paul takes on another serious issue.

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