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The Red Cross works with 3M on a cause marketing partnership with NASCAR.
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In a supporting cause marketing effort, Meow Mix will partner with a local shelter and donate one pound of cat food for every team that auditions in each market.
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Despite economic uncertainty impacting many companies, corporate philanthropy increased in 2007 and despite an apparent earnings slowdown in 2008, most companies will likely maintain 2007 levels of giving in 2008.
links for 2008-06-19
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Joe Waters is Director, Cause Marketing for a Boston hospital.
The views expressed at Selfish Giving are his alone, and are definitely too witty, insightful and fascinating to be anyone else's. View My Bio or Email Me.
