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While Jim Beam’s marketing has long focused on the quality of the drink inside the bottle, the brand’s new effort is a high-concept, cross-channel campaign that champions the stuff inside not just its bottles but individuals and organizations as well.
Joe Waters is Director of Cause Marketing for a Boston nonprofit.
The views expressed at Selfish Giving are his alone, and are definitely too witty, insightful and fascinating to be anyone else’s. more
