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Jewelry store owners take note: industry blog posts a three part series on cause marketing.
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Money quote: “Is donating a portion of purchases to raising awareness about important causes or just allowing shallow consumers who idolize Bono to create the appearance of caring without any real commitment?” Don’t inauthentic and shallow people deserve
links for 2008-07-04
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Joe Waters is Director, Cause Marketing for a Boston hospital.
The views expressed at Selfish Giving are his alone, and are definitely too witty, insightful and fascinating to be anyone else's. View My Bio or Email Me.
