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Jewelry store owners take note: industry blog posts a three part series on cause marketing.
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Money quote: “Is donating a portion of purchases to raising awareness about important causes or just allowing shallow consumers who idolize Bono to create the appearance of caring without any real commitment?” Don’t inauthentic and shallow people deserve
Joe Waters is Director of Cause Marketing for a Boston nonprofit.
The views expressed at Selfishgiving.com are his alone, and are definitely too witty, insightful and fascinating to be anyone else’s. more
