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Jewelry store owners take note: industry blog posts a three part series on cause marketing.
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Money quote: “Is donating a portion of purchases to raising awareness about important causes or just allowing shallow consumers who idolize Bono to create the appearance of caring without any real commitment?” Don’t inauthentic and shallow people deserve
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Recent Posts
- AFP Presentation: Cause Marketing for Nonprofits
- Selling Local Sponsorships for Nonprofits: Convincing Thinkers, Feelers & Deferers
- Cause Marketing Success Story: Jake’s Ride
- Selling Local Sponsorships for Nonprofits: Reaching Out to Prospects
- To Help Haiti & Others, Companies Need to Get off Their Assets
- Grocer Milks Cause Marketing to Save Local Farms
- Selling Local Sponsorships for Nonprofits: Prospecting Circles, Part II
- Can Companies Use Cause-Related Marketing to Help Haiti?
- Harvard Schools Cause Marketers on Foursquare
- Selling Local Sponsorships for Nonprofits: Prospecting Circles, Part I
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Joe Waters is Director of Cause Marketing for a Boston nonprofit.
The views expressed at Selfishgiving.com are his alone, and are definitely too witty, insightful and fascinating to be anyone else’s. more







