So, if people are in control and are becoming more and more socially conscious, and marketers want to reach people, then the amazing potential exists for corporations to redirect a significant portion of that $300 billion spent on self-promotion toward ch

Money quote: “Brands are contributing only 5% of all charitable giving, and using less than 1% of their advertising budgets for “cause” related efforts. Yet, it is unmistakable that consumers want and expect more.”