links for 2008-07-24

Written on July 24, 2008 in Cause Marketing Links

Will People Give Meaning To Marketing?

So, if people are in control and are becoming more and more socially conscious, and marketers want to reach people, then the amazing potential exists for corporations to redirect a significant portion of that $300 billion spent on self-promotion toward ch
The $300B Equation – Can Brands Get it Right?

Money quote: “Brands are contributing only 5% of all charitable giving, and using less than 1% of their advertising budgets for “cause” related efforts. Yet, it is unmistakable that consumers want and expect more.”

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