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Swimmers participated in the cause marketing event by contributing laps to reach a 6,250 total for each of those L.A.-to-Beijing miles. In return, Hilton Hotels is donating $100,000 to swim education programs. Michael Phelps was on hand to begin and end the relay.
links for 2008-08-23
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Joe Waters is Director, Cause Marketing for a Boston hospital.
The views expressed at Selfish Giving are his alone, and are definitely too witty, insightful and fascinating to be anyone else's. View My Bio or Email Me.
