Great post for nonprofits to read as they approach how they should use Twitter. Of course, nonprofits think they need to follow everyone, but that's that may not be the strategy that will help them use Twitter effectively.
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Joe Waters is Director, Cause Marketing for a Boston hospital.
The views expressed at Selfish Giving are his alone, and are definitely too witty, insightful and fascinating to be anyone else's. View My Bio or Email Me.