http://selfishgiving.com/cause-marketing-news/cause-marketers-seize-the-day Cause marketing for nonprofits Mon, 21 May 2012 13:52:52 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://selfishgiving.com/cause-marketing-news/cause-marketers-seize-the-day/comment-page-1#comment-631 Kris Mon, 23 Mar 2009 17:15:42 +0000 http://selfishgiving.com/?p=1190#comment-631 Great post. Thanks for sharing these insights, Joe. In the midst of last week's heated debate between cause and sports, it seems that some people have forgotten that both sports and cause org's in many cases benefit from and rely on each other's success. Aside from the monetary benefits around co-branded activities, sports teams can partner w/ causes to build goodwill and grow closer to their community, while sports teams offer an important "call to action" mechanism that can raise community awareness for important cause programs. There are many win-win case studies out there, which should be considered in good times and in bad. Is your local sports team your competitor, a peer brand, partner or all of the above? Thanks again for bringing this discussion to the forefront! Great post. Thanks for sharing these insights, Joe. In the midst of last week’s heated debate between cause and sports, it seems that some people have forgotten that both sports and cause org’s in many cases benefit from and rely on each other’s success. Aside from the monetary benefits around co-branded activities, sports teams can partner w/ causes to build goodwill and grow closer to their community, while sports teams offer an important “call to action” mechanism that can raise community awareness for important cause programs. There are many win-win case studies out there, which should be considered in good times and in bad. Is your local sports team your competitor, a peer brand, partner or all of the above? Thanks again for bringing this discussion to the forefront!

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