Comments on: CauseWorld: Location-Based Cause Marketing

By: Foursquare for Charities: Live Discussion | Cause marketing for nonprofits

Foursquare for Charities: Live Discussion | Cause marketing for nonprofits — Tue, 22 Jun 2010 17:00:55 +0000

[...] CauseWorld: Location-Based Cause Marketing [...]

By: lilbuddha

lilbuddha — Mon, 22 Mar 2010 21:07:12 +0000

Comparison: (As things stand now.)
Foursquare – You give your consumption patterns for free and maybe You get a little freebie.
Causeworld – You give your consumption patterns and someone else gets clean water, vaccinations, literacy, etc.
Unfortunately, I think this gives Foursquare an edge in our world. I am rooting for Causeworld, though.

By: Foursquare and CauseWorld Lead to Better Cause Marketing–with Joe Waters

Foursquare and CauseWorld Lead to Better Cause Marketing–with Joe Waters — Thu, 04 Mar 2010 02:33:20 +0000

[...] more from Joe on using Foursquare and CauseWorld on [...]

By: @johnhaydon

@johnhaydon — Thu, 07 Jan 2010 23:15:12 +0000

I do think it would be wise for them to follow though.

By: Two Apps Enter, One App Leaves: CauseWorld Takes On Foursquare… « WhatGives!?

Thu, 07 Jan 2010 06:26:50 +0000

[...] own right – who have great insights into the cause geo-location biz. Check them out here and here. They're smart folks and worth a look. CFN] [...]

By: uberVU - social comments

uberVU - social comments — Wed, 06 Jan 2010 19:43:01 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by franswaa: Commented on CauseWorld: Location-Based Cause Marketing / Selfish Giving http://tinyurl.com/yh5eutq...

By: Holt Murray

Holt Murray — Wed, 06 Jan 2010 19:41:32 +0000

I agree w/ both your premise and your analogies, but I'm not counting Causeworld out yet for a couple of reasons.

Causeworld's app/site has a MUCH more polished look & feel. Backing that up, I sit in the middle of Boston and when I log on to both Causeworld and Foursquare, Causeworld has more places to check in. I know as time goes on, Foursquare will add & surpass, as it's user's add places to go, but I'll be honest: while the add a location feature is good for the user to be able to add & check in from anywhere, from an end-user of Foursquare, it feels like we're doing their work for them.

I do think Foursquare will last and I hope Causeworld will. But I find it interesting that the Causeworld app is so much more engaging than Foursquare. And, while they call out where you can check in to their site, they have a lot of options: from mom & pop to national companies. It gives me the feel that they've been in, researched, called on, and know my neighborhood. It makes me want them to succeed beyond simply whether they give to a good cause or not.

By: @franswaa

@franswaa — Wed, 06 Jan 2010 18:58:21 +0000

Causeworld has no shot. Foursquare has already taken that niche and has the momentum to keep rolling. ____I can see Foursquare being bought out by Twitter or Facebook or Yelp … or maybe even Google.____Mainstream adoption for general purpose use is what win's out. Nonprofits will find a way to use the tool if it makes sense.

By: @NolandHoshino

@NolandHoshino — Wed, 06 Jan 2010 18:39:44 +0000

Another great post. What do you do all day? Sit behind the desk and ponder, "How can I be brilliant today?"

When I read the TechCrunch article about CauseWorld I thought it was a great app for location based fun. Your perspective gives a different view of niche cause services — what works and what doesn't. I'm hoping that CauseWorld is successful because it will get people moving for a greater cause rather than getting a latte at Starbucks and saying "I'm here!" (so what?)

One of the main goals of marketing is to keep your product or services on the forefront of the consumer's minds. Cause World can achieve that (if people use it). Nonprofit orgs need to jump on this opportunity and support this company.

I agree with Holt Murray. On 4sq you become Mayor of a location, but so what? Do you get free cheeseburgers for being Mayor McCheese at McDonald's? No. 4sq is a great marketing tool for businesses to gain traffic from the internet to their brick-and-mortar. CauseWorld does the same but for a reason — to give back!

Just sayin…

By: Holt Murray

Holt Murray — Wed, 06 Jan 2010 17:04:47 +0000

You may be right, but I think its too early to decide what niche is a one-company entity, besides the fact that the first one to capitalize on the data (hello megaliths Citi, Fraft Foods) – charity or otherwise – has a nice horse in the race.