Comments on: Are QR Codes the Next Big Thing for Cause Marketing?

By: What Are QR Codes Anyway? | 42Marketing

What Are QR Codes Anyway? | 42Marketing — Sun, 26 Jun 2011 19:23:45 +0000

[...] - Are QR Codes the Next Big Thing For Cause Marketing? Written July 2010 [...]

By: Social Marketer | Blog | Low Cost, High Impact? The Growing Potential of QR Codes

Wed, 20 Oct 2010 14:24:45 +0000

[...] Starbucks and Project Red: According to Joe Waters, Starbucks and Project Red are using QR codes on Starbuck’s mugs to engage people further in Project Red–highlighting the benefits of the program and engaging others in advocating for it. To me, this one is interesting as it highlights the linear model of viral sharing (one to one vs. one to many or many to many). [...]

By: Low Cost, High Impact: The Growing Potential of QR Codes | SocialButterfly

Low Cost, High Impact: The Growing Potential of QR Codes | SocialButterfly — Wed, 20 Oct 2010 02:31:20 +0000

By: @truemc

@truemc — Fri, 15 Oct 2010 21:34:19 +0000

Great article! Causes can be on the cutting edge in QR code use. Because of the low cost to add QR codes to any campaign, why not take advantage of their interactivity and bring a new perspective to any marketing plan. Organizations can always change or update the message on their landing pages to keep cause campaigns fresh. *RFID are different from QR codes. RFID tags are special tags that have circuitry that either emits or responds to a radio frequency and require equipment that responds to those frequencies. http://en.wikipedia.org/wiki/Radio-frequency_iden...

By: joewaters

joewaters — Tue, 27 Jul 2010 15:54:48 +0000

I agree Marissa and it will all tie into location-based marketing. There’s a great opp for more progressive orgs to get QR readers in the hands of customers and patrons so they can experience this new technology. That’s what we need to work on now: adoption.

I love what John said too! He’s wicked smart!

By: @johnhaydon

@johnhaydon — Tue, 27 Jul 2010 15:40:14 +0000

Speaking of Deb, how's she doing?

By: Marissa Sweazy

Marissa Sweazy — Tue, 27 Jul 2010 15:38:56 +0000

Great post, Joe. QR codes are going to explode in the states and it is only a matter of time. The opportunities are really endless. I personally love QR codes – the ability to access more information on a given topic (and so quickly) is what I like the most. And, by the way, I love John's statement, "Brands should extend point of sale into point of heart." That is awesome.

By: Blinded by Shiny Object Addiction

Blinded by Shiny Object Addiction — Tue, 27 Jul 2010 14:38:15 +0000

[...] The latest devices, the iPad, the iPhone 4G. The cool services like Twitter, Foursquare and now QR codes. The techie productivity tools like Evernote and [...]

By: joewaters

joewaters — Tue, 27 Jul 2010 14:29:29 +0000

Exactly, John! Great minds do indeed think alike!

By: John Haydon

John Haydon — Tue, 27 Jul 2010 01:04:56 +0000

Joe,

The best part of your ideas here is using technology to create awareness and meaning around cause marketing. I just bought a Mug that supports product red… is the transaction done? No! The moment I make that purchase is the best time for me to deepen my relationship to the cause – to make it more personal. I’m surprised at how often the cause marketing transactions stops at the point of sale.

People want more meaningful connections to the causes they support. Brands should extend point of sale into point of heart.

John