Why Every Cause Marketer Should Buy Facebook Marketing for Dummies

I’m really proud of my buddy, John Haydon. He just published his first book, Facebook Marketing for Dummies. I can’t think of a person more capable of writing this title for Wiley Publishing than John. He has incredible knowledge of Facebook marketing.

I’m lucky because I don’t need this book as much you do. I have John. He and I have been friends since we met on Twitter in 2008. If I have a question about Facebook, I just call him.

Now you can too by buying this helpful book, which shares all the things John would tell me about Facebook marketing (minus all the swear words and talk about how skinny and hairy he is compared to how fat and bald I am).

Combined with John’s amazing blog, the book gives you one stop shopping for Facebook marketing advice. And all for sixteen bucks!

From a cause marketing perspective, this book is an important addition to the tool chest. Facebook is by far the most dominant social media platform for cause marketing. In a post I wrote for ForMomentum.com for Valentine’s Day, which will be live today or tomorrow, two of the three programs I featured were Facebook like promotions.

But as we’re all learning from John, successful cause marketing on Facebook is more than just getting likes. He’ll show you how to travel the long road to Facebook success: engagement.

Besides being a super guy, something I wish all of you could experience for yourself because I’ve never had more fun or laughed so hard or learned so much than when I’m hanging with John, he’s truly the Facebook Guy.

Now, if that’s not enough to get you to buy Facebook Marketing for Dummies, how about seeing a bare chested John in a frilly apron?

 

15 Responses to Why Every Cause Marketer Should Buy Facebook Marketing for Dummies
  1. @johnhaydon
    February 13, 2012 | 11:47 am

    Joe – Geeze, I don't know what to say. I'm stupefied… 8^)

    • @joewaters
      February 13, 2012 | 11:51 am

      You're the best, buddy! The book and apron prove it.

  2. Jim Alexander
    February 13, 2012 | 1:51 pm

    I have few doubts concerning John's competency to write about Facebook (and dummies for that matter) but, I do question his apparent enthusiastic willingness to pose for the pic you used in the post. Since he did pose, however, I suggest an image – alt tag contest is in order, the winner of which receives a copy of John's exciting new tome. If you are up for this here's my entry: "brought home the bacon – fried it up in a pan"

    • @joewaters
      February 13, 2012 | 2:30 pm

      Haha! Jim, you are BRILLIANT. It's on. Going to tweet it now.

  3. AshShepherd
    February 13, 2012 | 2:39 pm

    Fantastic! Here is what came to my mind (after the initial shutter of course): Dare to know the real "timeline" behind the stories

  4. @johnhaydon
    February 13, 2012 | 4:34 pm

    How about "Spank my ass to get access to fan only content!"

  5. Kim Woodbridge
    February 14, 2012 | 11:01 am

    Ooooh … Zuckerberg!

  6. Sara Campbell
    February 14, 2012 | 11:02 am

    Alright here's my suggestion… "I told you I was too sexy for my shirt"

  7. Lainie Decker
    February 14, 2012 | 3:32 pm

    "Facebook Marketing for Dummies author shares his favorite app(ron). Explaining his choice, Haydon claims, "It's liberating."

  8. @tedvilla
    February 14, 2012 | 4:15 pm

    Caption: FaceBook marketing, John's got it covered (thank Goodness!)

  9. Kevin Martone
    February 15, 2012 | 8:09 am

    If you can’t take the heat…

  10. [...] a free copy of Facebook Marketing for Dummies – Read Joe’s review and create a caption for John’s photo to potentially win a copy of this new [...]

  11. [...] a free copy of Facebook Marketing for Dummies – Read Joe’s review and create a caption for John’s photo to potentially win a copy of this new [...]

  12. [...] a free copy of Facebook Marketing for Dummies – Read Joe’s review and create a caption for John’s photo to potentially win a copy of this new [...]

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