Comments on: Why Social Media and Cause Marketing Belong Together

By: michelle

michelle — Mon, 15 Mar 2010 03:42:44 +0000

Social media websites are drastically altering the manner in which online users behave. Together with blogging websites, they account for almost 10% of all Internet time. {Source: Nielsen "Global Faces", March 2009}. These sites have taken consumer attention to the next level and provided businesses with an opportunity to improve engagement with audience, by allowing them to create content. Social media has also helped syndication of content beyond traditional means to a wider, global audience. Here's a list of social media sites and their demographics: http://www.studio1c.com/seo-and-internet-marketin...

By: joewaters

joewaters — Mon, 01 Mar 2010 16:02:50 +0000

Excellent point, Frank. Especially when compared to the snail mail approach many nonprofits take. As a nonprofit employee, I find it very empowering to use social media!

As always, thanks for stopping by.

By: @franswaa

@franswaa — Sat, 27 Feb 2010 16:17:03 +0000

Social media should help your cause and message spread faster as well.

Like you pointed out, sites like Facebook are not going away and the use of these sites continues to grow at incredible rates. Tapping into the networks is where the magic happens!

By: joewaters

joewaters — Sun, 21 Feb 2010 14:25:45 +0000

Nice point, Sam. Personal referral is really the most powerful reco and SM makes that easier than ever.

Funny, because I was trying to explain that to my landscaper the other day. When you search on his companies name. The number one search result is this bashing he got from a customer on his services. Not a good thing.

By: Sam Julien

Sam Julien — Thu, 18 Feb 2010 15:54:05 +0000

Nice post, Joe. A good intro for people on the fence.

Regarding John’s point – I think it points to a natural progression. We do business in real life based on personal referral. Social Media now allows us to import that to the internet, and the study is showing that is, in fact, happening.

Cheers,
Sam Julien

By: joewaters

joewaters — Thu, 18 Feb 2010 01:45:07 +0000

Great point, John. As always, thanks for visiting. BTW, I heard your Facebook session for nonprofits today was awesome.

By: @johnhaydon

@johnhaydon — Thu, 18 Feb 2010 01:34:50 +0000

Yesterday the San Francisco Chronicle reported that Facebook beat out Google in directing traffic. Why is this important (and not just amazing)?

This proves that consumer behavior has taken a radical shift from a "search economy" where people fumble around on Google to find good products, to a "sharing economy" where more and more people receive product recommendations from people they trust. WOM has always been a powerful element in consumer decisions, but now sharing and recommending can happen in a mouse click. And no one does this better than Facebook and Twitter.

So if people are sharing product recommendations anyhow, why not go for the ride by cause-partnering with that brand?

By: uberVU - social comments

uberVU - social comments — Tue, 16 Feb 2010 20:42:33 +0000

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