Comments on: 6 Ways to Succeed with Check-Out-Line Charity http://selfishgiving.com/cause-practices/6-ways-to-succeed-with-check-out-line-charity Cause marketing for nonprofits Mon, 21 May 2012 13:52:52 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Robin Boyd http://selfishgiving.com/cause-practices/6-ways-to-succeed-with-check-out-line-charity/comment-page-1#comment-6414 Robin Boyd Sun, 11 Mar 2012 06:15:17 +0000 http://selfishgiving.com/?p=2086#comment-6414 I am offended at having to make a decision about giving to a charity when I just want to pay for my groceries. I now avoid business's that have adopted this guilt trip technique. I like giving and I do so in the privacy of my home while doing my monthly bills. I resent feeling that I either have to give a dollar to a charity that I have not looked into or chosen or say "no" to a request for a donation. This has got to be the worst marketing ploy ever. I am offended at having to make a decision about giving to a charity when I just want to pay for my groceries. I now avoid business's that have adopted this guilt trip technique.

I like giving and I do so in the privacy of my home while doing my monthly bills. I resent feeling that I either have to give a dollar to a charity that I have not looked into or chosen or say "no" to a request for a donation.

This has got to be the worst marketing ploy ever.

]]> By: surveyforgood (CMO Council) http://selfishgiving.com/cause-practices/6-ways-to-succeed-with-check-out-line-charity/comment-page-1#comment-1631 surveyforgood (CMO Council) Thu, 28 Jan 2010 05:07:49 +0000 http://selfishgiving.com/?p=2086#comment-1631 Learn 6 Ways to Succeed with Check-Out-Line Charity http://tinyurl.com/y8a4qpn Learn 6 Ways to Succeed with Check-Out-Line Charity http://tinyurl.com/y8a4qpn

]]> By: joewaters http://selfishgiving.com/cause-practices/6-ways-to-succeed-with-check-out-line-charity/comment-page-1#comment-1587 joewaters Mon, 11 Jan 2010 17:29:06 +0000 http://selfishgiving.com/?p=2086#comment-1587 It's without a doubt one of the most lucrative ways to raise money with businesses. I think it was in 2008 St. Jude and Chili's teamed up and raised $8m and pinups were a key component in raising this huge sum! It's without a doubt one of the most lucrative ways to raise money with businesses. I think it was in 2008 St. Jude and Chili's teamed up and raised $8m and pinups were a key component in raising this huge sum!

]]> By: Tim Brauhn http://selfishgiving.com/cause-practices/6-ways-to-succeed-with-check-out-line-charity/comment-page-1#comment-1586 Tim Brauhn Mon, 11 Jan 2010 17:25:51 +0000 http://selfishgiving.com/?p=2086#comment-1586 You know, I want to say that I've seen the round-up thing before. It sounds quite familiar. The more I think about it, the more it seems that the check-out thing is the way to go. By that time, all I want to do is get OUT of the store. Psychologically it's the safe place to do it. Past the register won't work - the last thing people want to deal with is somebody with a clipboard or a bucket standing between them and the freedom of the parking lot. :) You know, I want to say that I've seen the round-up thing before. It sounds quite familiar.

The more I think about it, the more it seems that the check-out thing is the way to go. By that time, all I want to do is get OUT of the store. Psychologically it's the safe place to do it. Past the register won't work – the last thing people want to deal with is somebody with a clipboard or a bucket standing between them and the freedom of the parking lot. :)

]]> By: joewaters http://selfishgiving.com/cause-practices/6-ways-to-succeed-with-check-out-line-charity/comment-page-1#comment-1585 joewaters Mon, 11 Jan 2010 17:20:53 +0000 http://selfishgiving.com/?p=2086#comment-1585 Hey Tim, thanks for chiming in! I too like the key/card swipe! It's definitely the wave of the future. But here's the key: even with the technology, the person behind the counter still needs to activate the program. It goes something like this: "When you're swiping you're credit card, you'll see a spot where you can add a dollar to support St. Jude's Children's Hospital. We would really appreciate your support." I like your tip idea. Have you ever checked out "Change Round-Up"? I wrote about it on my blog. It's a widget for retail web sites that allows consumers to "round-up" their purchase price to the nearest dollar, which goes to great causes. Love the idea! Hey Tim, thanks for chiming in! I too like the key/card swipe! It's definitely the wave of the future. But here's the key: even with the technology, the person behind the counter still needs to activate the program. It goes something like this:

"When you're swiping you're credit card, you'll see a spot where you can add a dollar to support St. Jude's Children's Hospital. We would really appreciate your support."

I like your tip idea. Have you ever checked out "Change Round-Up"? I wrote about it on my blog. It's a widget for retail web sites that allows consumers to "round-up" their purchase price to the nearest dollar, which goes to great causes. Love the idea!

]]> By: joewaters http://selfishgiving.com/cause-practices/6-ways-to-succeed-with-check-out-line-charity/comment-page-1#comment-1584 joewaters Mon, 11 Jan 2010 17:13:44 +0000 http://selfishgiving.com/?p=2086#comment-1584 I think that's a good idea, John. We actually do a tip sheet for cashiers and a different tip sheet for managers. I think that's a good idea, John. We actually do a tip sheet for cashiers and a different tip sheet for managers.

]]> By: Tim Brauhn http://selfishgiving.com/cause-practices/6-ways-to-succeed-with-check-out-line-charity/comment-page-1#comment-1582 Tim Brauhn Mon, 11 Jan 2010 16:37:26 +0000 http://selfishgiving.com/?p=2086#comment-1582 I've also seen register giving built into the little key/card pad. I swipe my card and the screen asks me to chip in a buck or two. That eliminates the possibility of "Listless Cashier Syndrome". Whenever I donate through Causes on Facebook, I'm inclined to give the service a tip. They have a great system for that. Maybe if check-out charity was geared more towards that idea... Great post Joe! I've also seen register giving built into the little key/card pad. I swipe my card and the screen asks me to chip in a buck or two. That eliminates the possibility of "Listless Cashier Syndrome".

Whenever I donate through Causes on Facebook, I'm inclined to give the service a tip. They have a great system for that. Maybe if check-out charity was geared more towards that idea… Great post Joe!

]]> By: uberVU - social comments http://selfishgiving.com/cause-practices/6-ways-to-succeed-with-check-out-line-charity/comment-page-1#comment-1580 uberVU - social comments Mon, 11 Jan 2010 16:09:49 +0000 http://selfishgiving.com/?p=2086#comment-1580 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by changefeed: Selfish Giving: 6 Ways to Succeed with Check-Out-Line Charity http://bit.ly/5fbOVk... Social comments and analytics for this post…

This post was mentioned on Twitter by changefeed: Selfish Giving: 6 Ways to Succeed with Check-Out-Line Charity http://bit.ly/5fbOVk…

]]> By: @johnhaydon http://selfishgiving.com/cause-practices/6-ways-to-succeed-with-check-out-line-charity/comment-page-1#comment-1581 @johnhaydon Mon, 11 Jan 2010 16:03:56 +0000 http://selfishgiving.com/?p=2086#comment-1581 In my experience, if the ask is simple, I give. "Would you like to donate..." works best. I also think it would be great for NPO's to create a tip sheet (with some points mentioned in this post) for their cause marketing partners. A one-page PDF for the retailer would add extra value for them, and would nurture a long-term relationship. In my experience, if the ask is simple, I give. "Would you like to donate…" works best. I also think it would be great for NPO's to create a tip sheet (with some points mentioned in this post) for their cause marketing partners. A one-page PDF for the retailer would add extra value for them, and would nurture a long-term relationship.

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