I learned about two great companies from this post: Conifer and TisBest!

1. TisBest Gift Cards helps people become aware that there are charities out there for every cause under the sun. We all need to help each other to make this a better world.
2. It forces the recipient to research and learn about the different charities before donating to the cause.
3. TisBest Gift Cards empowers the individual by giving them a choice to chose the charity that speaks to their heart.
4. You can pick out a custom design
5. It's a simple and easy gift that gives back

I especially like giving TisBest Charity Gift Cards to people who have never made a donation to a cause in their lives. Once they go through the process of learning about the cause, picking a charity, donating and becoming instant philanthropists they begin to understand the importance of sharing and giving. They feel good about themselves — which is priceless and cannot be bought in stores.

Thanks Joe for highlighting TisBest Charity Gift Card. You Da Man!

Second, I love how you address Cause Marketing use in a B-2-B setting. I really appreciate examples of B-2-B application because a cause-related initiative can be an extremely powerful way to communication your mission to your employees, your customers and your partners. I think when we discuss B-2-B, we're probably in "Cause Branding" territory. But, at the end of the day, a company is made up of people and people make the decisions about which companies to work for, which vendors to choose, which strategic partners to align with, etc. By using a cause branding strategy, you're better able to communicate the mission of your organization in an understated way.