links for 2007-03-14

Written on March 14, 2007 in Cause Practices

Buy a red T-shirt to fight AIDS. But does it really help?

Companies spent $1.34 billion on ’cause-related marketing’ last year in the US, but critics cite a lack of transparency.
Going Green: BofA Commits Billions to Ecofriendly Initiative

Bank of America pledges $20 billion over the next 10 years to help save the world from the ravages of global warming.
CEO: Red’s Raised Lots of Green

Red CEO Bobby Shriver says one of the brand’s goals is to help its marketing partners profit.

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