links for 2007-06-21

Written on June 21, 2007 in Cause Practices

The Economics of Giving

Companies that contribute are finding that giving pays off.

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One Response to links for 2007-06-21

Think Personality
July 11, 2007 | 3:08 pm

Corporate Philanthropy is Good for Business

“Simply put, a corporation can increase its bottom line by increasing its philanthropic involvement,” says Chris Rosica, author of The Cause Marketing Handbook, in an article about the economics of corporate giving. It’s what we’ve been saying: Doing w…

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