links for 2008-08-25

Written on August 25, 2008 in Cause Practices

Corp. Communicators Want to Boost CSR, Split over Reasons Why

40% say it would improve employee engagement, while 50% say it would enhance PR and corporate image; 7% hope to grow sales and 4% want to attract new employees.
Where are the Back-to-School Cause Promotions?

Cone asks where have all the back-to-school promotions gone and looks at the few they did find.

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