Comments on: Minus the Mighty Bat of Cause Marketing, “Run to Home Base” is Stranded on First http://selfishgiving.com/cause-practices/minus-the-mighty-bat-of-cause-marketing-%e2%80%9crun-to-home-base%e2%80%9d-is-stranded-on-first Cause marketing for nonprofits Fri, 10 Feb 2012 03:47:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: (Re)Defining Cause Marketing http://selfishgiving.com/cause-practices/minus-the-mighty-bat-of-cause-marketing-%e2%80%9crun-to-home-base%e2%80%9d-is-stranded-on-first/comment-page-1#comment-3913 (Re)Defining Cause Marketing Wed, 05 Jan 2011 17:18:44 +0000 http://selfishgiving.com/?p=2402#comment-3913 [...] I still don’t think the “marketing of causes” or sponsorship are cause marketing. (Jocelyn Daw told me recently that while sponsorship is when the cause puts its resources to work for the company, cause marketing is when the company goes to work for the cause. I like that!) But there are some interesting and creative ways to integrate cause marketing with sponsorship. [...] [...] I still don’t think the “marketing of causes” or sponsorship are cause marketing. (Jocelyn Daw told me recently that while sponsorship is when the cause puts its resources to work for the company, cause marketing is when the company goes to work for the cause. I like that!) But there are some interesting and creative ways to integrate cause marketing with sponsorship. [...]

]]> By: joewaters http://selfishgiving.com/cause-practices/minus-the-mighty-bat-of-cause-marketing-%e2%80%9crun-to-home-base%e2%80%9d-is-stranded-on-first/comment-page-1#comment-1718 joewaters Tue, 23 Feb 2010 15:21:34 +0000 http://selfishgiving.com/?p=2402#comment-1718 Thanks, Beth. I'm glad you wrote that reminded me that I should tell readers that your pinup program with Jake's Ride was a great example of a nonprofit integrating a cause marketing program with a charity ride. While you only worked with six stores your first year, you reaped the benefits of money, visibility and education. I know it's something you hope to double and triple in the years to come! Thanks, Beth. I'm glad you wrote that reminded me that I should tell readers that your pinup program with Jake's Ride was a great example of a nonprofit integrating a cause marketing program with a charity ride.

While you only worked with six stores your first year, you reaped the benefits of money, visibility and education. I know it's something you hope to double and triple in the years to come!

]]> By: joewaters http://selfishgiving.com/cause-practices/minus-the-mighty-bat-of-cause-marketing-%e2%80%9crun-to-home-base%e2%80%9d-is-stranded-on-first/comment-page-1#comment-1717 joewaters Tue, 23 Feb 2010 15:18:05 +0000 http://selfishgiving.com/?p=2402#comment-1717 Definitely not gross oversight. It just usually comes from a lack of knowledge of how to pitch cause marketing programs. You can't pitch what you don't know. Now that they know, perhaps they will pitch. :) Definitely not gross oversight. It just usually comes from a lack of knowledge of how to pitch cause marketing programs.

You can't pitch what you don't know. Now that they know, perhaps they will pitch. :)

]]> By: Beth http://selfishgiving.com/cause-practices/minus-the-mighty-bat-of-cause-marketing-%e2%80%9crun-to-home-base%e2%80%9d-is-stranded-on-first/comment-page-1#comment-1715 Beth Tue, 23 Feb 2010 15:05:03 +0000 http://selfishgiving.com/?p=2402#comment-1715 Great piece Joe - maybe because of this post they'll get some cause marketing going this year or in future years for this event! Great piece Joe – maybe because of this post they'll get some cause marketing going this year or in future years for this event!

]]> By: @johnhaydon http://selfishgiving.com/cause-practices/minus-the-mighty-bat-of-cause-marketing-%e2%80%9crun-to-home-base%e2%80%9d-is-stranded-on-first/comment-page-1#comment-1711 @johnhaydon Tue, 23 Feb 2010 02:07:08 +0000 http://selfishgiving.com/?p=2402#comment-1711 Joe - I'm surprised City Sports or the Boston Sports Club hasn't jumped on this one. What's with the gross oversight? Joe – I'm surprised City Sports or the Boston Sports Club hasn't jumped on this one. What's with the gross oversight?

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