I’m frequently asked what apps I use to stay abreast of the latest news on cause marketing, how I add my two cents and find the occasional prospect. My list is actually a lot shorter than you might think.
Tweetdeck. Twitter is my main source of information on just about everything, including cause marketing. Just 18 months ago I read a slew of magazines and three newspapers a day. My inbox was peppered with daily keyword alerts from Google and marketing newsletters. Today, I only use Twitter. And on my desktop to manage the influx of info is Tweetdeck.
When I come across a tweet with a link I want to read later, I no longer save it to Delicious. I just favorite it in Tweetdeck. If I want to save it longer, I ship it off to Evernote.
Tweetdeck is great because Twitter search, Facebook and Linkedin can now all be viewed on one magnificent screen. Having access to Linkedin has been particularly helpful as I can see with whom my fellow cause marketers are connecting (thanks for all the great leads @davecause!). Sometimes they’re people to learn from; other times prospects for business. Tweetdeck helps me manage both.
Tweetie. Tweetie is my iPhone app for Twitter. Minus the integration with other social media sites, it keeps me well connected with cause marketing news and with my followers. When I’m just tweeting, I almost prefer it to Tweetdeck.
PicPosterous. PicPosterous is the app I use to export pictures to my Posterous blog. But I use it even more now because Posterous is my default image service on Tweetie. So right from my iPhone I can snap a picture of a cause marketing program and use PicPosterous to instantly post the image on Posterous and instantly ping Twitter, Facebook Delicious, etc. In short, it’s been a great way to share cause marketing pictures on-the-go .
Evernote. Check out my post Better Cause marketing with Evernote.
Foursquare. The location-based service is more than just something I use to check-in to Starbucks twice day. It’s become a central conversation point for my talks with current and prospective partners on what shape the transactional cause marketing I do will take in the years ahead. I spend a good deal of time explaining to partners the potential of location-based services like Foursquare to cause marketing partnerships.
Tweetdeck, Tweetie, PicPosterous and Evernote keep me on track with my daily cause marketing activities. But Foursquare is my crystal ball. And I see a lot of check-ins with Foursquare in my future.
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This post was mentioned on Twitter by ACCompanyC: 5 Apps I Use for Cause Marketing http://bit.ly/aCA7dw…
Great post! I'm a huge fan of TweetDeak and Evernote myself. One question re: sharing links.
What I like about del.icio.us isn't just that it saves links, it shares and organizes them. Do you miss that, or is there a functionality that replicates that?
Hey Tyler, thanks for stopping by. I'm actually even a bigger fan of Evernote since I downloaded Evernote for Windows. I was just using the web and iPhone version and I just didn't realize what I was missing!
I don't miss the sharing and organizing piece on delicious. First, if I want to organize a post I want to save I send it to Evernote. Second, in terms of sharing I just found that not a lot of people used delicious. Maybe it's me and the fact I work in nonprofit and not tech and social media. But when I would mention it do people they would be like "huh?"
I love the idea of sharing, but it just never materialized for me.
[...] is the ring that rules them all. I’ve written before about how I used to read three newspapers, a slew of magazines and email newsletters and receive [...]
[...] This means I do a lot of my cause marketing business with my iPhone and the apps I download. Earlier I gave you five apps I use for cause marketing. [...]