"In a stunning, last-second announcement of unprecedented social consciousness, ABC announced that its complete lineup of advertisers for Super Bowl XL have scrapped their planned commercials and donated their exorbitant costs of airing a 30-second ad during the game to grass roots social agencies nationwide in dire need of financial support…"  Read the rest of the article here.

Thank goodness we live in a selfish world.

Although if Budweiser did do what the author imagines, they would get a ton of PR–as would the benefiting nonprofit.  Bud would get more sales from this than they would from ten Super Bowls.  This would truly be a cause marketer’s dream!