Comments for Selfish Giving

Comment on A Good Walk Ruined by Volker Detering

Volker Detering — Tue, 05 Aug 2008 21:42:00 +0000

Excellent article. I want to stress the importance of an event being “mission-driven” AND “concept-driven”. We’ve promoted many charity events. A big dilemma has always been when charities tried to attract new supporters through events, but don’t make them attractive or affordable enough for newcomers - particularly young people - to check it out. Charities often overlook the fact that event attendees need to see a “good deal” in return for buying the ticket. Only then an event-driven strategy really works out in the long run.

Comment on Hitting the Wall of Cause Marketing by John Haydon

John Haydon — Tue, 05 Aug 2008 21:16:58 +0000

Joe,

I love this post - it’s extremely relevant today.

Your second point regarding companies that want to cut cause marketing from their budgets and how they need some hand holding. How your job is to “reassure [these companies] that cause marketing delivers a unique benefit that can not be found anywhere else.”

Last week I read the Cone Survey on Cause Marketing which essentially gives two points to your team.

The 2007 Cone survey showed that long-term, substantive support of social issues is now the Key Brand Differentiator and Purchase Driver for consumers. The survey can be downloaded here:

http://www.coneinc.com/news/request.php?id=1091

Take care,

John
http://www.CorporateDollar.Org

Comment on Cause Marketing Can’t Buy You Love by Selfish Giving For The Little Guys | The Agitator

Selfish Giving For The Little Guys | The Agitator — Thu, 24 Jul 2008 05:01:28 +0000

[...] is an excellent post from fundraiser Joe Waters, who blogs at Selfish [...]

Comment on Cause Marketing Sampler by mGive Blog | Cause Marketing Sampler

mGive Blog | Cause Marketing Sampler — Wed, 23 Jul 2008 20:49:58 +0000

[...] Cause Marketing Sampler [...]

Comment on Halloween Town 2007 by Selfish Giving » Other Types of Corporate Fundraising

Selfish Giving » Other Types of Corporate Fundraising — Tue, 01 Jul 2008 03:26:01 +0000

[...] missions for existing programs. Most of the events I run–Halloween Town, Team BMC–are cause marketing driven, but also deliver great opportunities for corporate [...]

Comment on Cause Marketing the Marathon ‘08 by Selfish Giving » Cause Marketing for Ordinary Mortals

Selfish Giving » Cause Marketing for Ordinary Mortals — Mon, 23 Jun 2008 10:16:06 +0000

[...] and expertise in the area, I try to bring cause marketing in to everything I do, including events. Regardless of what we do, I’m always looking for that intersection of philanthropy, [...]

Comment on Supermarket Goes Green for Children’s by Selfish Giving » Online Cause Marketing Programs

Selfish Giving » Online Cause Marketing Programs — Thu, 12 Jun 2008 20:11:28 +0000

[...] point-of-sale mobile programs I market to retailers. My recent post on Boston’s Children’s Hospital and their partnership with Roche Brothers got me thinking of new spins on an old idea. [...]

Comment on Secrets of a Mobile Master by Selfish Giving » A Crown for Cause Marketing Forum

Selfish Giving » A Crown for Cause Marketing Forum — Mon, 02 Jun 2008 19:09:07 +0000

[...] Secrets of a Mobile Master [...]

Comment on Never Heard of Paper Icons? Listen Up by Selfish Giving » A Crown for Cause Marketing Forum

Selfish Giving » A Crown for Cause Marketing Forum — Mon, 02 Jun 2008 19:06:11 +0000

[...] Never Heard of Paper Icons? Listen Up! [...]

Comment on What’s Better: Active or Passive Cause Marketing? by Selfish Giving » A Crown for Cause Marketing Forum

Selfish Giving » A Crown for Cause Marketing Forum — Fri, 30 May 2008 20:31:25 +0000

[...] What’s Better: Passive or Active Cause Marketing? [...]