Comments for Selfish Giving http://selfishgiving.com Cause marketing for nonprofits Thu, 02 Sep 2010 16:52:45 +0000 hourly 1 http://wordpress.org/?v=3.0 Comment on Causeon: Groupon for Cause Marketing by Dan Rosenfeld http://selfishgiving.com/cause-practices/causeon-groupon-for-cause-marketing/comment-page-1#comment-3268 Dan Rosenfeld Thu, 02 Sep 2010 16:52:45 +0000 http://selfishgiving.com/?p=4032#comment-3268 I realize there are different forms of cause marketing, designed to create different win-win outcomes, but Causeon seems tricky. I've seen the partnership model where the business receives the PR/reputation benefits and the nonprofit receives financial gain; win-win. With Causeon, this new, well-intentioned tech service, it seems that participating businesses and nonprofits may only gain financially. I say that because I can't see a business getting big PR for making a Causeon coupon (though I could be way off here). Maybe Causeon itself will receive all the PR (we're all talking about it) and that will drive the financial gain for the businesses and nonprofits. As you say Joe, Causeon can, "succeed or fail based on the quality of its deals." It needs some monster coupons/partners, especially at first. Can it be a win-win-win? If so, there's certainly nothing wrong with that! Guess we will see. I realize there are different forms of cause marketing, designed to create different win-win outcomes, but Causeon seems tricky. I've seen the partnership model where the business receives the PR/reputation benefits and the nonprofit receives financial gain; win-win. With Causeon, this new, well-intentioned tech service, it seems that participating businesses and nonprofits may only gain financially. I say that because I can't see a business getting big PR for making a Causeon coupon (though I could be way off here). Maybe Causeon itself will receive all the PR (we're all talking about it) and that will drive the financial gain for the businesses and nonprofits. As you say Joe, Causeon can, "succeed or fail based on the quality of its deals." It needs some monster coupons/partners, especially at first. Can it be a win-win-win? If so, there's certainly nothing wrong with that! Guess we will see.

]]> Comment on Causeon: Groupon for Cause Marketing by Mark & Phil http://selfishgiving.com/cause-practices/causeon-groupon-for-cause-marketing/comment-page-1#comment-3267 Mark & Phil Thu, 02 Sep 2010 01:52:21 +0000 http://selfishgiving.com/?p=4032#comment-3267 Sounds good sir! Sounds good sir!

]]> Comment on Causeon: Groupon for Cause Marketing by joewaters http://selfishgiving.com/cause-practices/causeon-groupon-for-cause-marketing/comment-page-1#comment-3266 joewaters Wed, 01 Sep 2010 15:03:19 +0000 http://selfishgiving.com/?p=4032#comment-3266 Thanks for stopping by, Dan. I was just thinking that today Dan about having a one-stop outlet for nonprofit's to shop these different services. Are you familiar with Laura Fitton's <a href="http://www.oneforty.com," rel="nofollow">www.oneforty.com,</a> Dan. Same idea, but for Twitter. I know we plan to talk at some point. Let's put that on our list of things to talk about! Joe Thanks for stopping by, Dan. I was just thinking that today Dan about having a one-stop outlet for nonprofit's to shop these different services. Are you familiar with Laura Fitton's http://www.oneforty.com, Dan. Same idea, but for Twitter.

I know we plan to talk at some point. Let's put that on our list of things to talk about!

Joe

]]> Comment on Causeon: Groupon for Cause Marketing by @schutzsmith http://selfishgiving.com/cause-practices/causeon-groupon-for-cause-marketing/comment-page-1#comment-3265 @schutzsmith Wed, 01 Sep 2010 02:19:15 +0000 http://selfishgiving.com/?p=4032#comment-3265 crap there goes my idea for CauseBook! ;) Seriously though, I think you hit the nail on the head Joe, and Brian's comment about startups couldn't be more true! Why do so many services think they need to reinvent the wheel? Why make things more difficult than they need to be? We see this not only happening consistently with cause focused startups but with the causes themselves. Our firm spends a lot of time working with our NPO clients to throw away some of their preconceived notions of what cause marketing or online marketing means in their minds and then introduce them to what their realistic expectations should be. The joy for us is seeing the relief once we point out that most of their needs can be met with services that are already available out there, and usually for much less than they thought they'd need to budget. Now one thing I'd love to see happen is someone creating a service that pulls in information on all of these other services that are already available for NPOs to tap into and use, provides clear tips and recommendations to them, and gives the facts straight - with no BS. But of course, you've also done a terrific job of doing most of this here on your blog - Kudos! And btw, we just might be working on a system like this right now ;) crap there goes my idea for CauseBook! ;)

Seriously though, I think you hit the nail on the head Joe, and Brian's comment about startups couldn't be more true! Why do so many services think they need to reinvent the wheel? Why make things more difficult than they need to be? We see this not only happening consistently with cause focused startups but with the causes themselves. Our firm spends a lot of time working with our NPO clients to throw away some of their preconceived notions of what cause marketing or online marketing means in their minds and then introduce them to what their realistic expectations should be. The joy for us is seeing the relief once we point out that most of their needs can be met with services that are already available out there, and usually for much less than they thought they'd need to budget.

Now one thing I'd love to see happen is someone creating a service that pulls in information on all of these other services that are already available for NPOs to tap into and use, provides clear tips and recommendations to them, and gives the facts straight – with no BS. But of course, you've also done a terrific job of doing most of this here on your blog – Kudos! And btw, we just might be working on a system like this right now ;)

]]> Comment on Causeon: Groupon for Cause Marketing by Craig Barnes http://selfishgiving.com/cause-practices/causeon-groupon-for-cause-marketing/comment-page-1#comment-3264 Craig Barnes Tue, 31 Aug 2010 17:52:19 +0000 http://selfishgiving.com/?p=4032#comment-3264 We are really excited about the feedback we've gotten so far from all constituents - and of course boards such as yours. I will contact you soon as Boston is on our short term radar, but also to kick around ideas in general about cause marketing best practices and our planned approach. thanks again. CB We are really excited about the feedback we've gotten so far from all constituents – and of course boards such as yours. I will contact you soon as Boston is on our short term radar, but also to kick around ideas in general about cause marketing best practices and our planned approach. thanks again. CB

]]> Comment on Better Cause Marketing with the Lowly Business Card by Printer's Place of Philadelphia http://selfishgiving.com/cause-tools/boost-your-cause-marketing-success-with-business-cards/comment-page-1#comment-3263 Printer's Place of Philadelphia Tue, 31 Aug 2010 16:38:46 +0000 http://selfishgiving.com/?p=2758#comment-3263 <strong>Variable Data Printing and the Holidays...</strong> High speed copying in both black and white and color has been a standard service offering of the Printers Place of Philadelphia. since 2001. Once digital printers began to replaced analog copiers, the possibility of variable data printing (VDP) was rea... Variable Data Printing and the Holidays…

High speed copying in both black and white and color has been a standard service offering of the Printers Place of Philadelphia. since 2001. Once digital printers began to replaced analog copiers, the possibility of variable data printing (VDP) was rea…

]]> Comment on Causeon: Groupon for Cause Marketing by joewaters http://selfishgiving.com/cause-practices/causeon-groupon-for-cause-marketing/comment-page-1#comment-3262 joewaters Tue, 31 Aug 2010 16:18:29 +0000 http://selfishgiving.com/?p=4032#comment-3262 Thanks, Paul! Keep us informed about B1G1! Thanks, Paul! Keep us informed about B1G1!

]]> Comment on Causeon: Groupon for Cause Marketing by Paul Dunn http://selfishgiving.com/cause-practices/causeon-groupon-for-cause-marketing/comment-page-1#comment-3261 Paul Dunn Tue, 31 Aug 2010 15:05:54 +0000 http://selfishgiving.com/?p=4032#comment-3261 Great to see all the activity and, as always Joe, your thoughtful comments. Finalising plans now for Buy1GIVE1 (B1G1) in the US so it'll be interesting to see how the success in Asia/Pac markets plays out in the US, with, as you know, 100% of the giving going to the causes. Whatever happens, the debate and the buzz get stronger and more effective giving gets done. Gotta love that! Paul Dunn B1G1.com Great to see all the activity and, as always Joe, your thoughtful comments.

Finalising plans now for Buy1GIVE1 (B1G1) in the US so it'll be interesting to see how the success in Asia/Pac markets plays out in the US, with, as you know, 100% of the giving going to the causes.

Whatever happens, the debate and the buzz get stronger and more effective giving gets done. Gotta love that!

Paul Dunn
B1G1.com

]]> Comment on Causeon: Groupon for Cause Marketing by joewaters http://selfishgiving.com/cause-practices/causeon-groupon-for-cause-marketing/comment-page-1#comment-3260 joewaters Tue, 31 Aug 2010 14:42:36 +0000 http://selfishgiving.com/?p=4032#comment-3260 Gr8 point on partnerships with lending organizations, Debra. I thought of United Way too! Gr8 point on partnerships with lending organizations, Debra. I thought of United Way too!

]]> Comment on Causeon: Groupon for Cause Marketing by joewaters http://selfishgiving.com/cause-practices/causeon-groupon-for-cause-marketing/comment-page-1#comment-3259 joewaters Tue, 31 Aug 2010 14:39:07 +0000 http://selfishgiving.com/?p=4032#comment-3259 Thanks for commenting, Craig. I appreciate you stopping by and talking about Causeon's plans. You'll notice in everyone's comments here that we're all really interested in Causeon and want it to succeed. It's nice to see that you have a road map for success! I'd love to talk to you about bringing Causeon to Boston. A rep from your company emailed me last night. I'll be sure to get back to her. Joe Thanks for commenting, Craig. I appreciate you stopping by and talking about Causeon's plans. You'll notice in everyone's comments here that we're all really interested in Causeon and want it to succeed. It's nice to see that you have a road map for success!

I'd love to talk to you about bringing Causeon to Boston. A rep from your company emailed me last night. I'll be sure to get back to her.

Joe

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