Comments on: 8 Reasons the Doctor Recommends Cause Marketing for Hospitals http://selfishgiving.com/cause-marketing-hospitals/8-reasons-the-doctor-recommends-cause-marketing-for-hospitals Cause marketing for nonprofits Mon, 21 May 2012 13:52:52 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: joewaters http://selfishgiving.com/cause-marketing-hospitals/8-reasons-the-doctor-recommends-cause-marketing-for-hospitals/comment-page-1#comment-1734 joewaters Thu, 25 Feb 2010 16:37:22 +0000 http://selfishgiving.com/?p=2355#comment-1734 Two great comments! Thank you for visiting. Hope you'll think about coming to Chicago in June. Two great comments! Thank you for visiting. Hope you'll think about coming to Chicago in June.

]]> By: dtreanor83 http://selfishgiving.com/cause-marketing-hospitals/8-reasons-the-doctor-recommends-cause-marketing-for-hospitals/comment-page-1#comment-1727 dtreanor83 Thu, 25 Feb 2010 00:05:39 +0000 http://selfishgiving.com/?p=2355#comment-1727 If you review a hospital’s expenditures, you can see how many different vendors a hospital has and how much is spent with each company. Many times vendors are happy to make a contribution to an organization whether it be sponsoring a special event or placing their name on a plaque in your lobby. While working in development or marketing for a hospital may seem like an easier job then at some organizations, many people simply don’t understand why a hospital could possibly need money with the amount of revenue they bring in. My argument to those individuals is this: many nonprofit hospitals operate on such a slim operating margin that they rely on philanthropy to invest in new technology, attracting high-quality physicians, making capital improvements and more. If I end up in a hospital, I want to be in one that has the best physicians with the most current technology. If you review a hospital’s expenditures, you can see how many different vendors a hospital has and how much is spent with each company. Many times vendors are happy to make a contribution to an organization whether it be sponsoring a special event or placing their name on a plaque in your lobby.

While working in development or marketing for a hospital may seem like an easier job then at some organizations, many people simply don’t understand why a hospital could possibly need money with the amount of revenue they bring in. My argument to those individuals is this: many nonprofit hospitals operate on such a slim operating margin that they rely on philanthropy to invest in new technology, attracting high-quality physicians, making capital improvements and more. If I end up in a hospital, I want to be in one that has the best physicians with the most current technology.

]]> By: dtreanor83 http://selfishgiving.com/cause-marketing-hospitals/8-reasons-the-doctor-recommends-cause-marketing-for-hospitals/comment-page-1#comment-1726 dtreanor83 Thu, 25 Feb 2010 00:04:33 +0000 http://selfishgiving.com/?p=2355#comment-1726 I couldn’t agree more! Hospitals have so many natural partners that doing cause-related marketing is easy. Hospitals have an audience of individuals and families that are grateful for services. If a person gets better, they are grateful for the care they receive. Even in circumstances where someone may pass away, if a family is grateful for the care that individual received they are a cause-related marketing tool for a hospital. Anything related to one’s health can be an emotional issue. Regardless of confidentiality related to healthcare, you can be sure that those being cared for in a hospital come from all backgrounds. The 40 year old lawyer who comes to your ER with a heart attack could be your organizations next major gift for a capital campaign. I couldn’t agree more! Hospitals have so many natural partners that doing cause-related marketing is easy.

Hospitals have an audience of individuals and families that are grateful for services. If a person gets better, they are grateful for the care they receive. Even in circumstances where someone may pass away, if a family is grateful for the care that individual received they are a cause-related marketing tool for a hospital. Anything related to one’s health can be an emotional issue. Regardless of confidentiality related to healthcare, you can be sure that those being cared for in a hospital come from all backgrounds. The 40 year old lawyer who comes to your ER with a heart attack could be your organizations next major gift for a capital campaign.

]]> By: uberVU - social comments http://selfishgiving.com/cause-marketing-hospitals/8-reasons-the-doctor-recommends-cause-marketing-for-hospitals/comment-page-1#comment-1725 uberVU - social comments Wed, 24 Feb 2010 22:00:32 +0000 http://selfishgiving.com/?p=2355#comment-1725 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by NolandHoshino: [WWJD] 8 Reasons the Doctor Recommends Cause Marketing for Hospitals http://bit.ly/c2dXp8 by @JoeWaters... Social comments and analytics for this post…

This post was mentioned on Twitter by NolandHoshino: [WWJD] 8 Reasons the Doctor Recommends Cause Marketing for Hospitals http://bit.ly/c2dXp8 by @JoeWaters…

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