The first step in cause marketing success is an asset analysis. I talk about it here in this video I sat for at Blogworld late last year.
To learn more about starting with an asset analysis and the two other steps needed for cause marketing success, check out my new post at Razoo.com’s Inspiring Generosity blog:
I just started writing for Razoo.com and you can read my weekly post on Tuesdays. My first post with them just appeared last week.
Razoo.com has some other great regular bloggers, including John Haydon and Geoff Livingston. I hope you’ll check out their regular posts as well.
Wow, choosing the winner of the Pinterest “Causes I Love Contest” was a lot of fun. But it was a tough decision too. Truth be told, I asked my wife to help.
We loved so many of the boards I decided to hand out three awards. First place gets the $250 DonorsChoose.org gift card. Second place a $100 gift card. Third place a $50 gift card.
First Place
I loved this board by Anne Spires DeLong. The pictures are wonderful and it’s clear that she loves dogs, pets and animal adoption.
Second Place
This is a great board from Jessica Stanford. Jessica’s board especially spoke to my wife with its interesting and cute pictures. We both loved all the causes that are represented on it.
Third Place
I thought Kathy Hernandez had a clever idea for her board. She pinned pictures of people that share her last name of Hernandez that she supports through Kiva. Talk about put a human face to giving. What a great use of Pinterest!
Congratulations to all the winners and everyone who participated.
Anne, Jessica and Kathy: You can contact me at joe@selfishgiving.com to receive your DonorsChoose.org gift cards!
I have three goals for 2012 (or three words as Chris Brogan has suggested). Speaking, consulting and writing. I already have several speaking gigs booked. I also have some consulting lined up. I could tell you more on the latter but then I’d have to kill you because of the confidentiality agreements I’ve signed.
That leaves writing. Soon I’ll be busy writing QR Codes for Dummies, Portable Edition, for Wiley Publishing. Of course, I’ll be writing my blog and contributing to The Huffington Post, The Chronicle of Philanthropy, Mediapost: Causes, Forbes and The Nonprofit Quarterly when the opportunities arise.
Now I want to write for you.
I can do ghost or byline and I think my rates are reasonable: generally $150 for a 300 to 400 word post. I write about what I know: cause marketing, nonprofits, branding, tech, social media, mobile and how all these things link back to, well, cause marketing.
For everything I write I promise:
- To offer great ideas appropriate to your audience
- To follow up, and then leave you alone
- To be open to negotiating the article’s slant
- To do my homework
- To deliver clean copy
- To meet your deadline
- To hit your word count
- To be open to discussing edits and revisions
That’s my pitch.
Let’s work together in 2012. I’m already looking forward to it!
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