Let’s be honest. You admire Komen, Product RED, American Heart Association, St. Jude Children’s Research Hospital and others, but you envy their success with cause marketing. They raise millions of dollars every year. You see their names and branded products wherever you go. They’ve got an ‘in’ with every major company in America. You’ll never squeeze past them to get a meeting with the VP of marketing, much less the CEO. Which means you’ll never work with any of these companies to raise a dime for your cause – ever.
That’s what we thought, until we actually tried to do some of the things they do. At Boston Medical Center, we started with the smaller companies the big nonprofits were too busy to notice. And you know what? We raised good money; a lot of money for us.
Then we did something really outrageous: we went after some of the big companies that those name brand nonprofits work with and we raised even more money. Our first year we raised over $100k. Two years later we tripled that. A year later we raised over $400,000. It’s not the seven figures that some nonprofits raise from cause marketing. But for our Boston-based nonprofit it sure felt like it.
Now it’s your turn.
“Joe and Joanna really know their stuff. This year I will raise nearly $200,000 for one of my favorite causes.”
Sal Perisano, CEO, iParty
You can make six figures from cause marketing! You just need to know how to do it.
You Need a Roadmap
- You need to know how to build an effective cause marketing program from start to finish with all the insights, examples and details you need to be successful.
- You need to know which companies are the best prospects for cause marketing and how to woo them.
- You need to know the easiest, most lucrative ways to raise money from companies.
- You need to know how businesses can best support you (hint: it’s not from the company checkbook).
- You need to know the best strategies that will have businesses calling to work with you.
- You need to know how cause marketing can make you competitive against the national nonprofits that are wooing away your local businesses.
Introducing Six Figure Cause Marketing
The Cause Marketing Team at Boston Medical Center will give you a complete step-by-step, 1-2-3 blueprint for cause marketing success.
Meet the Pros
Joe Waters and Joanna MacDonald are the duo behind the six figure cause marketing success of Boston Medical Center.
For the past fifteen years they have worked with companies of all sizes to build successful and lucrative cause marketing partnerships, including Muscular Dystrophy Association, Arthritis Foundation, Public Television and The United Way.
Joe Waters is the blogger behind Selfishgiving.com, a popular cause marketing blog that chronicles his insights on executing successful programs on a shoestring budget. His focus is the nuts and bolts of cause marketing campaigns, and what works for causes that don’t have an international rock star as a spokesperson or can’t boast they’ve raised money from selling a pink toaster.
“It’s a blog for the rest of the rest of us,” says Joe. “Ordinary nonprofits need a resource they can turn to for help and guidance in working with companies. That’s what Selfish Giving offers.”
Joe and Joanna have done it the old-fashioned way: through trial and error, marketing savvy and perseverance. They can lead you to cause marketing success because they were just like you: new to cause marketing, unsure of what direction to take, intimidated by the glitzy programs they saw the big nonprofits rollout. They nonetheless discovered a road to six figure success for Boston Medical Center and are ready to share their program, tested and proven through the years, with you.
Here’s What You Get
- A complete roadmap for cause marketing success from identifying prospective partners to delivering a powerful pitch to executing a successful program.
- Three hour-long, info-packed calls with Joe and Joanna where they reveal the best strategies for cause marketing success.
- Tons of examples, hard copies, samples and links to ensure your success.
- Each participant gets a free, post-workshop telephone consultation with Joe or Joanna to fine-tune his or her own individual program.
- A complete set of recordings that will solidify your learning and your success.
Praise from Past Participants
“I’m so glad I signed up for this program. I’ve already identified businesses in town that I’d like to partner with, and now I know how to approach them, and with what ideas.”
“I have thoroughly enjoyed the sessions and have learned much. Now to put what I have learned into action which will translate into dollars!”
“The follow-up recordings and links to key blog posts were very helpful and a great reference for the future.”
“This webinar is full of information not found in other places.”
“You guys are awesome! Nice, nice job of offering a comprehensive overview of your cause marketing programs. Your generosity is amazing, thanks so much!”
“YOU ROCK Joe and Joanna. Thanks so much!”
This is Content You Won’t Find Anywhere Else
Current training for cause marketing involves a spokesperson from a big, national charity telling you how with a million dollar advertising budget, celebrity endorsements and the support of five Fortune 500 CEO’s they somehow raised a ton of money. Wow! Good for them. But how does that help you? It doesn’t. Our program will.
Six Figure Cause Marketing is the only program on the planet designed specifically for local and regional nonprofits that will take you from start to finish in creating and executing successful cause marketing campaigns. More than any other cause marketing training you’ve seen or attended, this program is tangible, comprehensive, realistic, proven and a great investment.
“Big charities generally don’t bother with local companies like mine because we can’t hand over big checks. Joe and Joanna know what it means to work with small businesses and how to maximize our ability to give, by focusing on what we do offer. The cause marketing Joe and Joanna practice generates real money to charities in our community in ways that are clever, creative and successful.”
Laura Trust, Owner, Finagle Bakery & Café
Course Outline
Here’s a quick outline of what is covered in this three-hour course.
Part One: Getting Started
- Overview of Six Figure Cause Marketing
- How to raise $100k+ with cause marketing
- You won’t succeed without these things
Part Two: Finding the Right Partner
- The ideal partner for cause marketing
- The “Circle Strategy” for prospecting
- Uncovering assets within your organization
Part Three: Getting to Yes
- Getting through to decision makers
- What you should bring to a meeting may surprise you
- Five things that will get you to “Yes”
Part Four: Making the Program Work
- Putting the pieces together
- Design and print strategies that work
- Creating incentive packages that drive sales
- Managing shipping and logistics
Part Five: The Next Level
- Keeping partners happy
- Building on that first success
- Adding social media to the mix
- Leveraging events to create opportunities and drive sales
- Affiliate cause marketing strategies that will multiply revenue
Great! So How Much Is This Going to Cost Me?
The investment for a complete roadmap for cause marketing success, five 40-minute info-packed calls with Joe and Joanna, tons of examples, hard copies, samples and links to ensure your success, a free telephone consultation AND a complete set of recordings that will solidify your learning and success.
$149**
**100% of proceeds from this program will support Boston Medical Center’s mission to provide exceptional care without exception to Boston’s neediest families. For more info, visit us at www.bmc.org.
This is an investment, to be sure, but it’s one that’s worth making.
Like us, you can make money from cause marketing using our tangible, comprehensive, realistic and proven program. If you think your nonprofit could benefit from raising an extra $100,000, $300,000, $500,000, this is the program for you.
And the time to enroll is now!
© 2009 Joe Waters and Joanna MacDonald