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3 Reasons to Sign-Up for Six Figure Cause Marketing

Written on September 9, 2010 in Six Figure Cause Marketing

The next Six Figure Cause Marketing program begins September 14th. Joanna and I are really excited for the next session! We got a lot of great feedback on the first session back in June and have crafted an even better program.

If you’re still on the fence on whether to sign up or not, here are three reasons why you should get off it and join us on Tuesday.

This program works. 6FCM is specifically designed for small and medium-sized nonprofits that want to develop lucrative, win-win partnerships with businesses of all sizes. Many people talk about cause marketing, but none of them have the proven program that can bring in six-figure revenue. We do.

If you want to raise money from cause marketing–real money, not just a few bucks from a website that promises you a nickel for every baking pan they sell–the Six Figure Cause Marketing program is perfect for you.

Your nonprofit needs cause marketing. Recently, Liz Strauss pointed me to Do You Pass the Leadership Test in the Harvard Business Review. In the article Bill Taylor argues that “real leaders are happy to zig while others zag. They understand that in an era of hyper-competition and non-stop disruption, the only way to stand out from the crowd is to stand for something special.”

Having been around since the early 1980′s, cause marketing isn’t a new practice. Yet, it’s only now trickling down to many smaller nonprofits and businesses. For many local nonprofits, cause marketing could be a powerful differentiator. The zig to all those zags out there.

Zig to Zip. From what I see nonprofits with cause marketing programs are generally more ambitious, progressive and innovative than their non-cause marketing counterparts. Cause marketing burns for technology, social media, advertising, marketing, public relations, etc. Cause marketing is a good thing that leads to good things.

Six Figure Cause Marketing will add to your coffers, help you out-zig your competition, and just might give you some much-needed zip. I hope you’ll join us.

Tags: 6fcm, cause marketing, Six Figure Cause Marketing

Cause Marketing “Meal Deals” Program Raises $87k

Written on August 25, 2010 in Cause Marketer's Journal

4 Comments

The numbers are in from our new “Meal Deals” cause marketing program with iParty, Ocean State Job Lots & Phantom Gourmet and it was a big success.

The program raised $87,000.

Proceeds will benefit my hospital’s Food Pantry, which last year fed 75,000 people.

You can read all about the details behind the “Meal Deals” program here.

We’re excited this program had a great finish, and we’re already planning our fall pinup program.

Check out the preliminary design, which includes a QR Code. When shoppers pass their smartphone over the code it will link them to our new Halloween web site. This will give shoppers easy and instant access to online content about the event and our cause.

Would you like to learn how to raise an additional $50,000, $70,000 or more for your nonprofit through cause marketing? The Six Figure Cause Marketing Program returns September 14th.

This three-hour course is a tell-all program on the best practices for ordinary nonprofits to raise real money from cause marketing. Hope to see you there.

Tags: 6fcm, iparty, meal deals, ocean state job lots, phantom gourmet, pinups, qr code, six figure cause

YMCA Puts the “Local” in Hyperlocal Cause Marketing

Written on May 26, 2010 in Cause Marketing In Action

10 Comments

I visited my local Whole Foods last weekend and saw this cause marketing program at the register. I’ve seen these passive cause marketing programs before at Whole Foods, but this one was different. It benefited the West Suburban YMCA right down the street from the supermarket.

It was the first time I had seen a program at Newtonville Whole Foods benefit a nonprofit in my town.

Fortunately, I had a great contact at the Y, La Tanya Arnold, whom I met at a business event a while ago and turned out to be huge Halloween Town fan. She referred me to to Annmarie Cobb, Director of Annual Giving & Community Relations, who gave me the scoop.

This Whole Foods location is the only store raising money for the Newton Y. It isn’t part of a national effort by Whole Foods to raise money for Y’s, as I first suspected. Shoppers had a choice of $2 or $5 donations.

Annemarie said the Y hoped to raise between $1,000 and $1,500 during the month of May.

The Y is on the right track working with a supermarket. Grocers have the foot traffic needed to raise lots of money with point-of-sale programs. The only thing missing from this program are more locations to raise more money!

There’s another Whole Foods in my hometown just a couple of miles down the road, perhaps they could fundraise for the Y as well?

Like everyone I talk to, Annemarie said cause marketing will be a big focus of her work in the months ahead. But also like everyone else, she’s not quite not sure who her next partner will be. That’s when having Joe Waters live in your town just might be a good thing!

The Six Figure Cause Marketing webinar helps local nonprofits develop effective and lucrative cause marketing programs. The next session begins June 10. Only eight spots left!

Tags: 6fcm, cause marketing, Six Figure Cause Marketing, west suburban ymca, whole foods, y.m.c.a., ymca