Tag Archive: cause marketing

CauseTalk Radio Ep07: Automated Giving: Super Strategy or Slacktivism?

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In this episode of Cause Talk Radio, Megan and I chat with John Ludlow, Chief Strategy Officer for Snoball.com about automated giving. We learn more about the Snoball platform, pontificate about why embedded giving is the wave of the future, dismiss claims of slacktivism, and speculate about ways that automated giving can become a cause marketer’s dream.

I also suggest best practices for phone greetings…be sure to stay tuned all the way to the end of the episode for these valuable gems!

I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

Resources

Snoball

Cause Marketing Forum’s Annual Conference

QR Codes for Dummies is Coming! FREE Webinar Next Week

“The future of nonprofit marketing is connecting with supporters where they are and when they care. QR Codes are a link to that future.”

I’m really excited about my new book, QR Codes for Dummies. I’ll finish the final edits this week and the book will be out in June.

To celebrate finishing the book, I’m throwing a party of sorts over at CharityHowTo.com, the #1 web site for nonprofit webinars on every topic you can think of – sponsorship, auctions, Facebook, cause marketing, etc.

On April 4th at 1pm I’m offering a FREE webinar on QR Codes for nonprofits. During this hour-long webinar you’ll learn:

  • What is a QR Code?
  • How do I scan a QR Code and make my own
  • Why QR Codes are Important to your Nonprofit
  • What are 5 ways that nonprofits, both small and large, are using QR codes successfully
  • Why QR Codes are the start of a mobile revolution that you need to join now!

Register for this FREE Webinar

At the end of the webinar, you’ll be invited to a 90 minute premium webinar at CharityHowTo.com on April 11th at a savings of 20% off the list price of $69.99. This webinar will dig even deeper into QR Code marketing. I’ll show you how to make and measure them, and how to use them to deepen your nonprofit’s connection with stakeholders.

Included with this premium webinar is a handy guide that will take you step by step through QR Code marketing.

But even if you don’t enroll in the premium webinar, the FREE webinar will give you a great start on QR Code marketing.

Want to learn more about QR Codes? Click on the QR Codes for Dummies cover, or if you are on the go, scan the QR Code on the cover with your smartphone, to watch a video of me talking about my new favorite topic: two-dimensional barcodes!

CauseTalk Radio Ep06: Raise Money, Awareness with 3 Nonprofit Contests

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Nonprofit contests are a dime a dozen, it seems. But which ones are the best?

In today’s episode, Megan Strand and I highlight three great contests you can join.

First, Ifdy Perez, Community Manager for Razoo.com, joins us to share Twive and Receive, a nation-wide fundraising campaign that pits city against city in a one-day fundraising effort on May 24.

Then we take a look at Toyota’s 100 Cars for Good campaign (deadline March 26th) and what Toyota does to make this campaign appealing for nonprofits and how it boosts their brand at the same time.

Finally, we bring Sherri Wood, founder of nonprofit One Warm Coat, into the conversation to talk about the Cause Marketing Forum/AOL Impact Share Your Cause contest (deadline March 30).  As the winner of this contest last year, Sherri talks about why this contest was a good fit for her nonprofit and what other nonprofits should look for.

Join us for all this and more!

I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

Resources

Twive and Receive

Toyota 100 Cars for Good

Cause Marketing Forum/AOL Impact ‘Share Your Cause’

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