Jason Falls wrote a great post recently on how a lot of companies are scared to death to allow employees to represent them online.

“What are you crazy? Who knows what they’ll say about us.”

What Jason says is so true. It certainly is one of the reasons why my 6,000 employee nonprofit is hesitant to give employees access to social networks.

But uncertainty about what to expect from employees is also a big concern for companies that are considering a cause marketing program as well. When you start talking about a campaign that involves frontline employees (i. e. cashiers, sales associates, etc.) being the face of the program, management will begin to doubt that the rank and file will be “on board” for the program.

Here are some of the things we’ve done to make sure that employees are on board and know they are the key to cause marketing success.

Involve them from the start. We make a point to be on hand to roll-out  our cause marketing programs to as many frontline employees as possible. This gives us a chance to tell them about our cause, how the program will work, to answer any questions, and, of course, to say thank you.

Show them how it impacts them. One of the reasons cancer causes are cause marketing powerhouses is because cancer impacts everyone. Frontline employees push the program to help a loved one. That’s a powerful connection. But if you’re not a cancer cause, what’s your powerful connection? I work for a safety-net hospital and explain to people how easy it is to lose your health insurance and fret about getting the best health care, including cancer care. How do you plan to get frontline employees to care enough about your cause to ask shoppers to support it?

Don’t stop managing them. A cause marketing program is like any other in-store promotion. Managers need to train employees in it, encourage them to promote it, reward them when they do and measure the results so they can be compared to the performance of other stores within the chain. Giving a cause marketing program “special treatment” tells the rank and file that it’s not special at all.

Incentives work, sometimes. I’ve written about this already.

Keep it simple. The ask at the register has to be a one-sentence ask that the customer can understand and act on. When we first started our cause marketing programs in stores, our one-sentence ask included the name of our hospital. Unfortunately, that confused a lot of consumers because they weren’t familiar with our hospital. Later, we switched to “Would you like to donate a dollar to feed a sick child?” This was a simpler ask that was less frustrating for the shopper and the cashier. Easy to ask. Easy to understand. Easy to give.

Don’t make them choose between making money and helping you. A lot of times frontline workers are incentivized for signing shoppers up for a credit card, selling them an additional service, etc. You need to make sure that during your cause marketing program these other offerings are either suspended, or as we’ve done in several instances, incorporated right into the point-of-sale program. In one instance with a quick lube partner, we included a coupon for a transmission fluid change right on the pinup so the cashier could sell the two together.

Frontline employees want to help good causes. They also want to earn a living. Their time with shoppers is also limited. Don’t make them choose.

Cause marketing success at the register with frontline workers is a key topic of the upcoming Six Figure Cause Marketing webinar, which begins on September 14th. This three-hour course is just $149!

Over the past few weeks I’ve gotten a lot of questions about how to prepare and use cause marketing proposals. Here are some answers!

First, know when to use them. Proposals are not for first meetings. We greet prospects with paper in hand, but it’s blank. It’s time to listen and explore. We save our proposals for later after we better idea of objectives.

Be transparent on responsibilities. Everyone wants to know what they have to do. We always make sure partners have a checklist to work from. This list is generally must-do items that only they can execute, like monitoring and motivating cashiers to sell pinups. We handle the rest. The key is for partners to understand what they have to do that’s critical to the success of the program that no one else can do except them.

Include everything. Our partnerships tend to have a lot of moving parts (e.g. point of sale, event, cross-promotion, etc.). Make sure this is all broken out and explained in the proposal.

The proposal isn’t about you. Save that for the agreement. It’s about your partner. So make sure to include the examples, the metrics and the benefits a partner needs to turn your proposal into an agreement.

Be clear on money. How will they raise money? Put it in the proposal. Do you have agreed on amount? Put it in the proposal. What if they don’t reach that amount? Put it in the proposal. How long after the promotion will you to wait to receive the money? You get the point.

Learn from others. I share my cause marketing proposals in my Six Figure Cause Marketing webinar. And since I just completed a webinar, and am planning another for September, I’m reserving those for my clients. However, I did find several good examples on the web. The first is from Make-a-Wish/Michigan. This application for a cause marketing program has a lot of the fields you’ll need to cover in a proposal. Also, check out the terms and conditions, which you might find useful to your own proposal.

The next one is from Livestrong, which reports they are not currently accepting applications for cause marketing partnerships (must be nice!). Nevertheless, they have an extensive application that will give you a lot of great ideas for your proposal.

Have legal review it. Fortunately, we have a legal team at my nonprofit that can review the language of our proposals, when needed. If you don’t have onsite legal counsel, ask a lawyer on your board for help or invest in it. It sometimes seems like overkill, but it’s worth it, especially when you’re new to cause marketing.

Proposals don’t close deals, you do. Too often people think if they wallpaper their contacts with proposals they’ll eventually land a sale. That never works. You’re the most important piece in presenting and closing the deal with a prospect. The proposal is just a nail. You’re the hammerer. That’s one reason why you should never ever mail or email your proposals. You need to be there to drive them home.

What other questions do you have about preparing and using cause marketing proposals?

Imagine this: you visit your local supermarket and are asked to support a local food pantry. You a buy a pinup for a buck. On your receipt is message that you can learn more about the cause you just supported by scanning this barcode with your smartphone.

In your car before you leave the supermarket parking lot you run your iPhone over the barcode and a one minute video airs on a food pantry like no other. It’s run out of your local hospital. The pantry started by feeding a few thousand patients every year. In 2009 it fed 75,000 men, women and children. The video closes with an image of a food line that snakes down the hallway and around the corner. It is after all the busiest day of the year, the day before Thanksgiving.

Wow.

The cool thing is that you don’t have imagine this happening. It already is. In a recent tweet Conehead Chris Mann pointed me to this article on how two U.K. groups are using barcodes, RFID tags or QR Codes, as they seem to be most commonly called, to add personal history to donated items. (Note: What a great idea for Goodwill!)

Mashable thinks QR codes may be headed for a breakout. Just yesterday, it highlighted Stickybits, an app I’ve been playing around with for a couple of months.

Stickybits brings context to real-world objects with its next generation approach to the QR code. The mobile app is primarily a barcode scanner — powered by Red Laser — but it takes the technology into the realm of fun by creating a social and shared experience around any item in the physical world that possesses a barcode.

Download the iPhone or Android application, scan your favorite cereal box, add an item — maybe a related recipe, but any video, photo, audio clip or comment will do — and you’ve just started a digital thread around that item.

Think of the potential for cause marketers to make transactional programs less, well, transactional and more meaningful. When you pick up a mug at Starbucks that supports Product (RED) you can scan the QR code to hear the story of a man who benefited directly from the life-saving HIV drugs RED provides and Starbucks funds.

But that’s not all. Supporters can scan the barcode and use their smartphone to record why they support Product (RED), which then can be viewed by the next person who holds the mug up to a smartphone.

Consumers scanning QR codes for cause content will not happen overnight. But adopting QR codes encourages cause marketers to do two important things.

• It helps build a stronger charitable and emotional connection among causes, businesses and consumers. (QR codes should also make cause marketing critics feel better that CM gifts aren’t thoughtless one-offs.)
• It prepares us for the mobile web. The portable technology that Red Laser represents and the type of mobile content it links to is the future for which we should all be preparing. Don’t you agree?

What do you think of QR codes? Do they have a place in cause marketing or in fundraising in general? How would you use them in a program?

Whenever I work with a business on a cause marketing program, especially point-of-sale–my bread-and-butter program–they usually ask that after helping a great cause how do they really measure what was gained from the partnership.

It’s a good question, to which there is generally no clear answer, especially for a smaller businesses that can’t invest in focus groups or customer research to determine if cause marketing did what it’s suppose to do: enhance favorability with consumers and employees and drive sales.

As I work almost solely with small and medium-sized businesses–and not the Walmart’s, Starbucks or Chili’s of the world–this is how we measure the ROI on a cause marketing program.

Did the campaign achieve its goal? Before the start of each point-of-sale program we work with the retailer to set a goal for each store involved in the program. A successful program that meets or exceeds goal and is greeted with enthusiasm–and few complaints from shoppers–deserves to be called a success.

Coupon redemptions. Most of the pinups and point-of-sale programs we create include one or more coupons. They add value for the shopper and give the business a tangible way to track consumer interest in the program. Most of the coupons on our pinups are good for a return visit–those on our Halloween Town pinup, for instance, weren’t good until after Halloween–so they’re traffic drivers.

The cross promotion that multiple coupons from several businesses creates can translate into new customers for some stores. A pinup partner of ours was excited to discover that a large number of coupon redemptions weren’t from their own customers, but from those of another partner in the same program (each partner has a unique code on their pinup so they can track coupons from other partners).

Take it out of the store. Because our programs are so multifaceted, we offer a lot more than pinups. Our latest program with Phantom Gourmet gives partners added exposure on radio and television, which is added ROI. Halloween Town gave pinup partners a two-day brand land experience that drew 15,000 guests. No cause marketing program should be one dimensional. Not only do integrated campaigns make for better cause marketing but they also deliver better returns. Whenever I meet with sponsors for a post-campaign wrap-up I always have lots to share with them on how valuable the program was to them.

Measure employee engagement. Getting hard numbers on customer engagement on cause marketing is difficult and expensive, but finding out the impact of cause marketing on employees is easier because the audience is smaller and you have direct access to them. Talk to your managers and rank and file employees about the program. Customers aren’t the only ones that benefit from cause marketing. It can also boost employee satisfaction and loyalty, which has its own bottom-line benefit.

Did you get your money’s worth? I always throw this question out to a partner because as many of you who follow my blog already know, we don’t charge anything for our cause marketing programs (nor should you). I usually make this my final point to a partner as I’ve already established the many rewards of the program. And then I add, “Oh yeah, and it was free.” Great ROI, eh?

Cause marketing delivers karma points and ROI for businesses. Even without fancy and expensive measurement tools you can gauge employee and customer interest and reach potential customers through cross-promotions and events. And if you’re a retailer you can get this all for free.

Who wouldn’t call cause marketing a good investment?

A lot of people come to my blog for cause marketing advice, but Tricia Wilkerson, Senior Marketing Specialists at Conifer Health Solutions, found inspiration. While my posts didn’t uncover exactly what Tricia was looking for, they did get her thinking (she told me afterward) and I’m thankful she took the time to share with me the cause marketing program Conifer created.

As a a company that works with over 100 hospitals nationwide, Conifer was searching for a cause marketing program that would put the power of giving in the hands of their customers.

To achieve this goal, Conifer turned to TisBest to produce a custom charity card.

TisBest works by allowing pre-donated funds to be loaded onto charity gift cards, in the same way that traditional gift cards function, which is then “spent” by the recipient on the charity they select.

Tricia explained how Conifer’s new charity gift card was smartly executed at an industry event.

We targeted our program launch for our industry’s largest healthcare finance conference in late June – Healthcare Financial Management Association annual conference – attended by approximately 2,000 professionals. Originally located in Nashville, the historic Tennessee flooding in early May nearly cancelled the conference before it was hastily relocated to Las Vegas. This conference crisis, in addition to the emerging crisis for the Gulf states and flooding in Arkansas, reinforced our commitment to forgo the traditional conference giveaways (iPads, Wii, etc.) and booth-supported sales efforts.

We pre-donated $10,000 to be distributed in increments of $5 on each charity card. To physically house the charity card for distribution during the conference, we developed a branded “pocket card” brochure that included details about the cause program and brief information about Conifer. The pocket cards were then distributed to conference attendees by Conifer’s conference street team who explained the concept and answered questions. To keep the focus on charity, we did not include sales pitches or direct people to our booth (we chose not to have a traditional conference presence) – to the surprise of many seasoned conference attendees.

Ironically, the program stood in perhaps starker contrast to other marketing efforts at the conference because of the relocation to Las Vegas (not always synonymous with charity efforts) and the intra-community concern for Nashville due to the flooding. We heard numerous comments about the “freshness” of the program and excitement about the opportunity to spread a little good selflessly. And we’re happy to report that we have already seen cards being “redeemed” for charities.

There’s a lot to like about this program, and I have one suggestion that might have made it better.

Cause marketing isn’t just for B-to-C. Although I’m pretty guilty of thinking of cause marketing as only B-to-C, it can work for B-to-B as well. B-to-B cause marketing works more like a percentage-of-sales program in that the donation is “seeded” by the company. But with Conifer’s gift card the cardholder gets to choose which cause gets the money.

Conifer sent the right message at the conference. They wisely let their charity efforts do the talking and didn’t try to push sales. When done well cause marketing distinguishes you from your competitors. While some types of marketing give you visibility that needs to be activated with a sales pitch, cause marketing delivers a favorability that has a built-in persuasiveness that is powerful and independent. You can leave the hard sell back at the office.

Check-in for charity on Foursquare. To gather intelligence on conference attendees active on social media, I would have added a location-marketing promotion for smartphone users to check-in at Conifer’s Cares at HFMA on Foursquare and Gowalla. After showing their check-in to a street team member, they’d receive a second charity card. To involve more attendees you could extend the promotion to anyone at the conferences who used the hashtag #conifercares on Twitter or Facebook.

I’d love to hear about some more examples of B-to-B cause marketing. I got Conifer thinking about cause marketing and now they have me thinking about the possibilities for B-to-B cause marketing! What other programs are out there? And what does this mean for my definition of cause marketing? Do we have to adjust it? If so, how?

Brigid at Actually Giving doesn’t think cause marketing gifts are real gifts. ”Despite what consumers (and the product marketers) would like to believe, these transactions are simply Not Gifts.”

I don’t buy that. There are just as many people that give as sincerely and generously at the register as there are people that give in other ways. Does a giving, caring, charitable person become less so when they’re shopping?

Actually Giving has a few other complaints. One has merit.

A donor can’t choose which charity to support. No one is forcing consumers to support cause marketing programs. It’s a simple yes or no. However, I do understand this can be a little more difficult with percentage-of-sales programs. But remember the donation from a percentage-of-sales program generally comes from the company, not from the consumer, and is usually set at a fixed amount before anything is sold. Sure, there’s the promise that increased sales will offset the company’s donation, but that doesn’t always happen. In short, the company is making the donation not the consumer.

Even if a company does see increased sales, it generally won’t support a cause with OPM (Other People’s Money). Companies know that this isn’t the right thing to do. That’s why they give millions of dollars of their own money away to charities.

Donors don’t get the tax deduction. Good point, Brigid. A good business idea would be to create a card that consumers could carry with them when they shop that would record cause marketing donations for tax deductions.

The world’s problems won’t be solved increased consumerism. No kidding. Fortunately, many cause products are everyday items like sneakers, paper towels and underarm deodorant. Not sure I want to live in a world without that kind of basic consumerism. Why not leverage it for good?

Buying fried chicken won’t help women with breast cancer. The Komen/Kentucky Fried Chicken partnership is a bad example of cause marketing. There are many other good promotions that are making a difference.

Ralph Waldo Emerson set a high standard for his gifts. “The only gift is a portion of thyself. Thou must bleed for me.”

Brigid has a different standard on what a gift is, and it doesn’t include the gifts people make when they support a charity at the register.

I try not to tell people what qualifies as a gift. That’s up to them and, ultimately, I’m just happy they gave. I simply say thanks.

**Thanks to Heidi Massey for inspiring me to write this post!

I really like the point-of-sale cause marketing program A. C. Moore and Easter Seals recently completed. Even though it was a national program, it has some good lessons for local cause marketers like me (and probably you).

The breakdown of the program was simple. At A. C. Moore’s 136 stores cashiers asked customers to donate a dollar to Easter Seal’s Act for Autism campaign and together they raised over $141,000.

Great results, but here’s what makes this cause marketing effort noteworthy.

A special in-store event. During the point-of-sale campaign, A. C. Moore invited customers to a Make & Take crafting event in stores that involved a jigsaw puzzle (for autism awareness). What a great combination of crafting and cause! I was thinking how great it would be if we did an in-store pumpkin decorating event at iParty stores during their October point-of-sale program for us.

How could you enhance your next point-of-sale cause marketing program with an in-store event like A. C. Moore did?

Low traffic stores can produce. Have you ever been into an A. C. Moore craft store? My kids love them. They’re busy, but not like a supermarket is or a Walmart or Target. In short, if you plan to raise a lot of money at the register you better be working with motivated employees who can convince nearly every shopper to give. And motivated employees is just A. C. Moore had, especially in their mid-Atlantic states.

Stores averaged over $1,000, but A.C. Moore stores in the Philadelphia and Wilmington, DE region collected more than half of the total funds, with the Wilmingtonstore earning the top fundraising spot.

A key thing I push in Six Figure Cause Marketing is finding chains with lots of foot traffic and lots of locations. However, A. C. Moore proves that how deeply employees connect with a cause may be the most important factor of all.

When you’re identifying retailers for cause marketing programs sales skills matter too. Check out this post I wrote a while back on working with quick-lube chains. Despite low foot traffic compared to other type of retailers, quick-lubes raise good money at the register because their employees care (of course!) and are well trained.

In short, although they have fewer customers to ask–some quick-lubes only average 50 to 60 customers a day–they get more yes’s than the untrained cashiers who sees more customers.

In A. C. Moore’s case, motivation helped craft a big success for Easter Seals.

Thanks to my fellow cause marketer Steve Drake for bringing this great program to my attention!

“Lazarus! Come Forth!”

Attending Cause Marketing Forum’s annual conference, which happened last week in Chicago, is always a big rush for me because I get to see lot of friends from the field I don’t normally get to see.

It’s also a great recharge because it gets me pumped for the cause marketing work that obviously lies ahead.

But this year was a little different. On the eve of the Cause Marketing Forum Conference, AdAge published The Day Cause Marketing Died by my friend Mike Swenson, CMO at Barkley in Kansas City.

Like Jacob Marley in A Christmas Carol, Mike didn’t paint a pretty picture of cause marketing’s future if we continued our wicked ways.

It wasn’t a natural death. It was murder…. From the moment consumers awoke each day until they fell asleep at night, they were inundated with opportunities to give back every time they made a purchase. In between, regardless of what store they were in, point-of-purchase shelf talkers virtually screamed at consumers every 10 feet to buy this or that product and help this or that cause. Consumers were under siege at every checkout lane of every store they shopped to give a dollar for this or a dollar for that.

One talk I was looking forward to at CMF10 was Ed Chansky’s Cause Marketing Legal Issues. Now I know it was like looking forward to a root canal. I was surprised by how many things the law says you can’t do in a cause marketing program. Simple things, like a nonprofit asking its supporters to shop at a retailer that’s supporting the cause is a no-no. Huh? What do you mean you can’t do that, Ed?

My head spinning from Ed’s presenation, I stumbled into Mike Lawrence’s Transparency: Cause Marketing’s Dirty Little Secret. The name alone had me reaching for a Xanax. Mike’s point was that when consumers aren’t confused by corporate cause marketing efforts they’re pretty sure companies aren’t giving them enough details about their programs. Not surprisingly, this isn’t helping Joe and Jane Consumer’s perception of cause marketing one bit.

Mike Swenson had me feeling that we were shelling shoppers with inauthentic cause marketing campaigns. Ed Chansky had me wondering if most cause marketing was ”legally questionable”. Mike Lawrence left me thinking that even if I did things right I was still fighting a losing battle against waning public opinion.

Oy. Any positions open in major gifts?

Each one of these can deliver a potential death blow to cause marketing.

To make sure the day would never come that cause marketing would take to its deathbed gasping for breath, I took a Scrooge-like oath to keep what I learned from these three spirits not just after CMF, but all year long. This is what I plan to do.

Strive for authentic programs. The cause needs to come before the promotion. This is harder than it seems as it often is the promotion that sells the program, not the cause (especially for smaller charities like mine). But Mike is right on this count. If you don’t put the cause first, cause marketing is just plain marketing and you’re on the road to irrelevance.

Know the law. I know the basics of cause marketing law, but there’s still a lot to learn and Ed Chansky is a great resource. Before I left CMF10 he gave me a great packet of info on cause marketing law that he said he’d send electronically to anyone who gave him his business card that day. I think he would send it to you too if you asked him. I plan to learn everything I can about cause marketing legal issues. It’s in my best interest, and the interest of my partners, that we know and follow the law.

Continue to be transparent. Whatever cause marketing program my nonprofit executes, we always try to be clear on where the money is going so there’s no confusion for the consumer. On those few occasions when we’ve done percentage-of-sale programs, we’ve also tried to be transparent on the breakdown of funds. Like Mike Lawrence, I see this as a critical issue for cause marketers. You can’t just slap a “portion of proceeds” sticker on a product or pinup and expect shoppers to fork over their money anymore. We need to either hold ourselves to a higher ideal, or someone else will it for us.

Like Mike Swenson, Ed Chansky and Mike Lawrence, I want cause marketing to be around for a long, long time. Authenticity, legitimacy and transparency may be the closest thing cause marketers have to a trinity. Amen.

I had a great time at this year’s Cause Marketing Forum Conference. Did you? Here’s what I liked about this year’s event. A few things I didn’t. And some suggestions for next year.

Then it will be your turn.

Hospital Corporate Development Summit. Now, I’m bias here, because I taught the session with two outstanding colleagues, Maureen Carlson and Phil McCarty, but I believe the program really has some great potential. Corporate development is big area of opportunity for hospitals, especially with cause marketing. We had over 30 hospitals participate in the summit this year. I hope David keeps the summit going.

Opening Reception. Boy, was it great to see everyone again. And a highlight of the reception was seeing my friend Michael Hoffman speak and show his favorite cause videos….until the dreaded moment that he showed the Pink Glove Dance (thankfully, Michael forewarned me). I threatened to pelt him with every roll from the bread basket on my table, but I somehow found restraint.

Halo Awards. There were two rounds of these on the full-day of the conference. I’m not sure how I feel about the Halo Awards. I definitely think we should be celebrating the top campaigns within our field, like those from Macy’s & Feeding America, but it seems like there are too many and it dilutes the impact of the award. Instead of profiling every winner, just profile the gold winner and acknowledge the rest.

Cause Marketing Meets Social Media. There was way too much talking by the presenters in this session. What was suppose to be a panel discussion devolved instead into long-winded speeches that left moderator Chris Noble with no time to pose questions from the audience.

This brings me to my main point on conference presentations: let’s follow TED’s lead and limit preso’s to 18 minutes or less. Just as 140 character on Twitter forces you to be clear, brief and to write actively, limiting presentations to 18 minutes would force people to get to their FRICKEN POINT. It would also allow for more presentations, questions and conversations. And that’s what conferences should be all about!!

I really like Chris Anderson’s perspective on The Art of the TED Talk.

Where’s the Nonprofit? I only saw the end of this session and Komen’s lame defense of their cause marketing pact with KFC. You already know how I feel about KFC/Komen. To hear how other attendees viewed it, check out these posts by Estrella Rosenberg and Megan Strand.

Cause Marketing Legal Issues. A great example of an outstanding talk at CMF10 was Ed Chansky’s talk on legal issues. People were eager to hear about this topic (kudos to David for fulfilling the needs of his audience) and Ed delivered. He had a speech and PowerPoint prepared but didn’t get through much of it. He focused on telling people what they absolutely needed to know and answering as many questions as possible. He gave me a great packet of info afterwards clearly explaining everything he had talked about, and pledged to electronically send it to everyone who gave him their business card. While Ed’s whole presentation was nearly an hour, it certainly didn’t feel like it. That’s a great presentation.

Cause Marketing’s Dirty Little Secret: Transparency. This was another great presentation that dovetailed nicely with Ed’s talk. Mike Lawrence from Cone showed that even if you got away with bending the law, a poorly executed cause marketing program would break your reputation.

Mike talked about transparency in his 3BL interview at the conference. Skip ahead to the 4:40 mark.

Overall, I thought the conference was great. I also think the experienced team of people David brought with him deserve a rounding applause for their work. These are the unsung champions of the event who were always friendly and helpful.

Now it’s your turn. What did you think?

Did you attend one of the other pre-conference seminars, Cause Marketing for Nonprofits or Cause Marketing for Businesses? What did you think? If you were a participant in the Hospital Corporate Development Summit, did you enjoy it as much as I did?

What did you think of CMF’s new Powerful Discussions Groups? There were a ton of different groups to choose from. I wish I had time to go to more. Which ones did you go to? Did you like them?

Finally, I want to thank David Hessekiel for founding Cause Marketing Forum and for putting on the conference for all these years. I imagine it’s rarely ever easy. Nothing worth doing ever is. But David brings a passion and fortitude to the conference that has made it a pleasure to attend every year I’ve gone. I’m glad he was rewarded with a capacity crowd at this year’s event!

It’s nice to see that sometimes people do get what they deserve.

I just had to share this.

Last week I got an e-mail out of the blue from Dan Rosenfeld.

The place where I work recently had a Haiti benefit. After convincing some of the other staff, we implemented our first pinup campaign, which played a huge part in fundraising. Credit unions are a perfect match for cause marketing; POS + social mission built in. Our members donated at teller windows, directly from their accounts, and our branches were quickly decorated with pinups. Selfish Giving played a huge role for us. Thanks for your help.

I’ve been writing Selfish Giving for 5 1/2 years and I’m proud of all the great cause marketing advice it offers nonprofits and businesses. I’m especially encouraged when smaller players like Dan’s credit union show they can raise money with cause marketing just like the big guys.

Dan, you and co-workers and you credit union members rock! Keep up the great work!

Like Dan, you can learn a lot about cause marketing by just reading Selfish Giving. But if you aspire to Six Figure Cause Marketing my next five part program begins June 10th!