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	<title>Selfish Giving &#187; halloween</title>
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	<link>http://selfishgiving.com</link>
	<description>Cause marketing for nonprofits</description>
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		<title>Halloween Town by the Numbers</title>
		<link>http://selfishgiving.com/cause-marketing-in-action/halloween-town-by-the-numbers</link>
		<comments>http://selfishgiving.com/cause-marketing-in-action/halloween-town-by-the-numbers#comments</comments>
		<pubDate>Mon, 03 Nov 2008 18:22:47 +0000</pubDate>
		<dc:creator>Joe Waters</dc:creator>
				<category><![CDATA[Capplause]]></category>
		<category><![CDATA[Cause Marketer's Journal]]></category>
		<category><![CDATA[Cause Marketing In Action]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[halloween town]]></category>
		<category><![CDATA[iparty]]></category>

		<guid isPermaLink="false">http://selfishgiving.com/?p=834</guid>
		<description><![CDATA[I had thought of writing a long recap on the event, but I think this pretty much says it all about Halloween Town 2009. 850 volunteers 120,000 pieces of candy given away (5,000 pieces eaten by me) 6 zones of entertainment 70,000 square feet of decorations, sets, activities, lighting, staging 5,000,000 media impressions 100 entertainers [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fselfishgiving.com%2Fcause-marketing-in-action%2Fhalloween-town-by-the-numbers"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fselfishgiving.com%2Fcause-marketing-in-action%2Fhalloween-town-by-the-numbers&amp;source=joewaters&amp;style=compact" height="61" width="50" /><br />
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<p><a href="http://selfishgiving.com/secure/wp-content/uploads/2008/11/halloween-town-logo-2007.jpg"><img class="alignright size-medium wp-image-846" title="halloween-town-logo-2007" src="http://selfishgiving.com/secure/wp-content/uploads/2008/11/halloween-town-logo-2007-211x300.jpg" alt="" width="211" height="300" /></a>I had thought of writing a long recap on the event, but I think this pretty much says it all about Halloween Town 2009.</p>
<p><strong>850</strong> volunteers</p>
<p><strong>120,000</strong> pieces of candy given away (5,000 pieces eaten by me)</p>
<p><strong>6</strong> zones of entertainment</p>
<p><strong>70,000</strong> square feet of decorations, sets, activities, lighting, staging</p>
<p><strong>5,000,000</strong> media impressions</p>
<p><strong>100</strong> entertainers</p>
<p><strong>8</strong> shows by musician <a href="http://www.danzanes.com">Dan Zanes</a></p>
<p><strong>15,000</strong> attendees over two days</p>
<p><strong>100,000</strong> prizes distributed</p>
<p><strong>6,000</strong> free tickets distributed to organizations that serve poor families</p>
<p><strong>5,000</strong> pumpkins decorated</p>
<p><strong>700</strong> cornstalks and 30 bales of hay used for decorations.</p>
<p><strong>500</strong> pounds of sand for one of our most popular activities, The Gravedigger Game</p>
<p><strong>41</strong> corporate and media sponsors involved in the event</p>
<p><strong>300,000</strong> <a href="http://selfishgiving.com/cause-marketing-101/countdown-to-halloween-town-the-power-of-pin-ups">pin-ups</a> printed</p>
<p><strong>500%</strong> growth in online ticket sales</p>
<p><strong>1500</strong> more attendees than last year</p>
<p><strong>2500</strong> light sticks and 800 balloons sold</p>
<p><strong>400</strong> R. I. P.&#8217;s (Really Important People) wooed for next year&#8217;s event.</p>
<p>This year&#8217;s event was a big success!  And planning for next year has already begun!</p>
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		<title>Countdown to Halloween Town: Town Raising</title>
		<link>http://selfishgiving.com/cause-marketing-in-action/countdown-to-halloween-town-town-raising</link>
		<comments>http://selfishgiving.com/cause-marketing-in-action/countdown-to-halloween-town-town-raising#comments</comments>
		<pubDate>Fri, 24 Oct 2008 00:26:26 +0000</pubDate>
		<dc:creator>Joe Waters</dc:creator>
				<category><![CDATA[Cause Marketer's Journal]]></category>
		<category><![CDATA[Cause Marketing In Action]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[halloween town]]></category>
		<category><![CDATA[iparty]]></category>
		<category><![CDATA[kevin roberge]]></category>
		<category><![CDATA[wedu]]></category>

		<guid isPermaLink="false">http://selfishgiving.com/?p=809</guid>
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